Press Release Reklama 2026
33rd edition of the International Exhibition
for Technologies and Services for the Advertising Industry
27–29 October 2026
Crocus Expo, Moscow, Russia
Russia’s largest annual event for advertising industry professionals – Reklama – will take place at Crocus Expo, Moscow, on 27–29 October 2026. It is organised by EXPOCENTRE AO, which is Russia’s leading convention and trade show operator and organiser of largest trade shows and conventions in Russia and Easter Europe.
This year's show reflects the key changes in the advertising industry.
Dates: 27–29 October 2026
Opening hours: 27–28 October: 10.00–18.00; 29 October: 10.00–16.00
Venue: Hall 4, Pavilion 1, Crocus Expo, Moscow, Russia
Organised by EXPOCENTRE AO
Supported by RACA – the Russian Association of Communication Agencies
Under auspices of the Russian Chamber of Commerce and Industry
Exhibitors: about 150 from Russia and other countries
Expected attendance: 20,000+ industry professionals from all regions of Russia
Advertising is becoming more industrial. It is not individual devices that come to the fore, but production chains: printing → cutting → engraving/processing → a finished product. Automation and digital production are also growing. This year, Reklama’s exhibitors demonstrate a lot of UV printing, digital cutting, CNC and laser technologies. These companies show the equipment in operation.
The importance of materials, including consumables, is growing. Films, acrylics, PVC, inks, laminating materials are becoming an independent part of the offer, and not just an addition to the equipment.
Personalization is also becoming the norm. Printing and manufacturing are increasingly focused on small print runs, customized products, merch, and solutions for a specific brand or event.
The advertisement goes beyond the usual signage. We see the development of digital signage, lighting structures, navigation, transport design, and the integration of advertising into the urban environment.
This year, Chinese manufacturers of equipment and materials are significantly expanding the range of exhibits, especially in films, acrylics, laser technologies, and components.
The focus is shifting from just a technology to a ready-made business solution. Thus, other exhibits include not only machines but also merch, POS/POP, packaging, souvenirs, textiles, and different services. A client does not need just a machine, but a tool whose task is to systematically generate a specific amount of revenue each month.
Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres, companies from the Vladimir and Ryazan regions will participate in Reklama 2026 within group stands. For the first time, there will be a stand of the Moscow Region arranged with the support of the region’s government.
The Russian part of the show covers the key areas of the current advertising and production market, from equipment and materials to ready-made solutions for design of spaces, brand promotion, and manufacture of advertising products.
One of the key features of Reklama 2026 will be the demonstration of equipment for the production of advertising products. The participants will present solutions for large format and digital printing, UV and DTF printing, laser cutting and engraving, milling and digital cutting, outdoor and light advertising production. Among the participants are Zenon, Velles Group, Welltex, Prizmix, Challenger, RussCom, Stankom, Lasercut, BigPrinter Digital Innovations, Polimat, Printflag, Proflag, RDM, Sign Service, Sign Click, Laserbee, Laserskills, Promenergogroup, Smart-T, Technografika, as well as manufacturers and suppliers of corporate gifts and souvenirs such as Nakleiki Za Kopeiki, BoomGift, Dlican, IQGEEK, 3D Style, Bertholth, Status Souvenir, Tandem, Flash Imperia, Moscow Toy Manufactory, Lil Pin, Vlasta, etc.
A separate area of Reklama 2026 is digital textile printing and production of advertising textiles. The participants will present equipment and materials for sublimation, DTF and DTG printing, technologies for personalizing clothing, flags and interior textiles, as well as ready-made solutions for production of branded textile products. The participants in this area are such Russian companies as Printflag, Technoprint, Allart, Stan Holding, as well as Chinese manufacturers such as Kenteer (Xiamen) Digital Technology, Lanxi Wenting Home Textile Co., and Zhejiang MSD New Material Co. Their solutions cover a wide range of tasks, from equipment and consumables to digital printing and the production of finished advertising products.
An important part of the show will be devoted to the design of the urban and public environment with advertising and information structures, navigation, signage, lighting solutions and elements of visual identification of urban spaces.
Russian companies DiMedia, Diamnd Trade, Promostojka.RF, Sign Service, Sign Click, Zenon, Laserbee, and Kaisen Electric will present their solutions. The Chinese pavilion features manufacturers of materials and components for advertising and lighting structures: Jinbao Plastic Ñî., Jumei Acrylic Manufacturing Ñî., Huizao Acrylic Inc., Jiangxi Mingliang Acrylic Ñî., Fujian Yejinghui Optical Technology Ñî., and XD Sign (Guangdong) Co.
Among the Chinese participants are such large manufacturers as Zhejiang MSD New Material Co., Jinbao Plastic Ñî., Zhejiang Yuli New Material Ñî., Jumei Acrylic Manufacturing Ñî., Fujian Yejinghui Optical Technology Ñî., and Guangdong Yidu Technology. The pavilion of Chinese manufacturers will feature advertising and printing materials such as banner fabrics, PVC and self-adhesive materials, acrylic sheets, films, materials for large-format printing, as well as lighting products, LED solutions, equipment and accessories for advertising production.
The upcoming conference programme will once again bring together leading industry experts. For the fifteenth time, the three-day Advertising Matrix Forum will take place to offer advertising experts and professionals every opportunity to discuss the main challenges, trends and problems of the advertising sector–from key market difficulties and fundamental changes in consumer behavior to innovative promotion methods–in the context of the Russian economy in 2027.
The forum will offer four conferences and workshops:
- The Advertising Market 2026–2027: Reset
- Digital With No Filters
- Advertising Offline Knock
- A Brand System 2026–2027: Things to Change ASAP
The conference programme will feature other events. At the Conference on Advertising 2026: Brands, Media and People, speakers will highlight the transformation of approaches to working with consumer attention and effective tools for establishing high-quality contact with the audience. They will also provide an analysis of effective advertising mechanisms and factors influencing the distribution of advertising budgets between channels. The final session will be devoted to the most sought-after professions, sources of the first career steps, and competencies that allow one to stand out without practical experience.
The Viscom Association is once again organizing the Viscom Sighforum for outdoor advertising professionals, where they will discuss the current state and prospects for the production of visual communication tools.
The participants in the Conference on Digital Printing in Advertising Production Companies: a Battle of Strategies and New Promotion Practices will present practical solutions for cost optimization in advertising and production companies, as well as methods of promotion through lead-generating videos and the advantages of video content over printed products.
The International Association of Promotional Products (IAPP) will present a display of Russian manufacturers of promotional products, bringing together companies that make souvenirs and promotional products. The event will show the capabilities of Russian manufacturers in manufacturing corporate gifts, business souvenirs, and personalized solutions.
Thus, Reklama 2026 becomes a meeting place of technology, production, and creativity. Here, an advertising product is considered not only as a carrier of information, but also as an element of the urban environment, communication, and impressions.
You can find the full information about the conference programme on the show’s official website.
Admission to the show is free for professional visitors upon prior registration (by visitor IDs). You can register on www.reklama-expo.ru
Join us in social media:
Press Service, EXPOCENTRE AO
