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Creative industry at Reklama 2026

Tue, 27 Oct 2026 14:05:28 +0300

The 33^rd�edition of the International Exhibition for Technologies and Services for the Advertising Industry ��Reklama 2026�� has opened at Crocus Expo, Moscow. The show is organised by EXPOCENTRE AO under the auspices of the Russian Chamber of Commerce and Industry and with the support of RACA � the Russian Association of Communication Agencies and other relevant associations.

Reklama 2026 brings together about 150 exhibitors from Russia and abroad. The Russian part of the show covers the key areas of the current advertising market, from equipment and materials to ready-made solutions for design of spaces, brand promotion, and manufacture of advertising products.

One of the key features of this year�s edition is the demonstration of equipment for the manufacture of advertising products. The exhibitors show solutions for large format and digital printing, UV and DTF printing, laser cutting and engraving, milling and digital cutting, and outdoor and light advertising production.

Digital textile printing and production of advertising textiles is covered by a separate area of Reklama 2026. The participants will demonstrate equipment and materials for sublimation, DTF and DTG printing, technologies for personalizing clothing, flags, and interior textiles, as well as ready-made solutions for the production of branded textile products.

Another important sector of the show is devoted to the design of the urban and public space with advertising and information structures, navigation, signage, lighting solutions, and elements of visual identification of urban spaces.

The conference programme brings together leading industry experts. The 15th�edition of the three-day Advertising Matrix forum will offer professionals a platform to discuss the main challenges, trends, and problems of the advertising industry in the context of the Russian economy in 2027. The issues will cover everything from key market difficulties and fundamental changes in consumer behavior to innovative promotion methods.

Reklama 2026 is open until 29 October.

Press Service, EXPOCENTRE AO

Press Release Reklama 2026

Tue, 13 Oct 2026 17:03:56 +0300

33rd�edition of the International Exhibition

for Technologies and Services for the Advertising Industry

27�29 October 2026

Crocus Expo, Moscow, Russia

Russia�s largest annual event for advertising industry professionals ��Reklama�� will take place at Crocus Expo, Moscow, on 27�29 October 2026. It is organised by EXPOCENTRE AO, which is Russia�s leading convention and trade show operator and organiser of largest trade shows and conventions in Russia and Easter Europe.

This year\'s show reflects the key changes in the advertising industry.

Dates:�27�29 October 2026

Opening hours:�27�28 October: 10.00�18.00; 29 October: 10.00�16.00

Venue:�Hall 4, Pavilion 1, Crocus Expo, Moscow, Russia

Organised by�EXPOCENTRE AO

Supported by�RACA � the Russian Association of Communication Agencies

Under auspices of�the Russian Chamber of Commerce and Industry

Exhibitors:�about 150 from Russia and other countries

Expected attendance:�20,000+ industry professionals from all regions of Russia

Advertising is becoming more industrial. It is not individual devices that come to the fore, but production chains: printing → cutting → engraving/processing → a finished product. Automation and digital production are also growing. This year, Reklama�s exhibitors demonstrate a lot of UV printing, digital cutting, CNC and laser technologies. These companies show the equipment in operation.

The importance of materials, including consumables, is growing. Films, acrylics, PVC, inks, laminating materials are becoming an independent part of the offer, and not just an addition to the equipment.

Personalization is also becoming the norm. Printing and manufacturing are increasingly focused on small print runs, customized products, merch, and solutions for a specific brand or event.

The advertisement goes beyond the usual signage. We see the development of digital signage, lighting structures, navigation, transport design, and the integration of advertising into the urban environment.

This year, Chinese manufacturers of equipment and materials are significantly expanding the range of exhibits, especially in films, acrylics, laser technologies, and components.

The focus is shifting from just a technology to a ready-made business solution. Thus, other exhibits include not only machines but also merch, POS/POP, packaging, souvenirs, textiles, and different services. A client does not need just a machine, but a tool whose task is to systematically generate a specific amount of revenue each month.

Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres, companies from the Vladimir and Ryazan regions will participate in Reklama 2026 within group stands. For the first time, there will be a stand of the Moscow Region arranged with the support of the region�s government.

The Russian part of the show covers the key areas of the current advertising and production market, from equipment and materials to ready-made solutions for design of spaces, brand promotion, and manufacture of advertising products.

One of the key features of Reklama 2026 will be the demonstration of equipment for the production of advertising products. The participants will present solutions for large format and digital printing, UV and DTF printing, laser cutting and engraving, milling and digital cutting, outdoor and light advertising production. Among the participants are Zenon, Velles Group, Welltex, Prizmix, Challenger, RussCom, Stankom, Lasercut, BigPrinter Digital Innovations, Polimat, Printflag, Proflag, RDM, Sign Service, Sign Click, Laserbee, Laserskills, Promenergogroup, Smart-T, Technografika, as well as manufacturers and suppliers of corporate gifts and souvenirs such as Nakleiki Za Kopeiki, BoomGift, Dlican, IQGEEK, 3D Style, Bertholth, Status Souvenir, Tandem, Flash Imperia, Moscow Toy Manufactory, Lil Pin, Vlasta, etc.

A separate area of Reklama 2026 is digital textile printing and production of advertising textiles. The participants will present equipment and materials for sublimation, DTF and DTG printing, technologies for personalizing clothing, flags and interior textiles, as well as ready-made solutions for production of branded textile products. The participants in this area are such Russian companies as Printflag, Technoprint, Allart, Stan Holding, as well as Chinese manufacturers such as Kenteer (Xiamen) Digital Technology, Lanxi Wenting Home Textile Co., and Zhejiang MSD New Material Co. Their solutions cover a wide range of tasks, from equipment and consumables to digital printing and the production of finished advertising products.

An important part of the show will be devoted to the design of the urban and public environment with advertising and information structures, navigation, signage, lighting solutions and elements of visual identification of urban spaces.

Russian companies DiMedia, Diamnd Trade, Promostojka.RF, Sign Service, Sign Click, Zenon, Laserbee, and Kaisen Electric will present their solutions. The Chinese pavilion features manufacturers of materials and components for advertising and lighting structures: Jinbao Plastic ��., Jumei Acrylic Manufacturing ��., Huizao Acrylic Inc., Jiangxi Mingliang Acrylic ��., Fujian Yejinghui Optical Technology ��., and XD Sign (Guangdong) Co.

Among the Chinese participants are such large manufacturers as Zhejiang MSD New Material Co., Jinbao Plastic ��., Zhejiang Yuli New Material ��., Jumei Acrylic Manufacturing ��., Fujian Yejinghui Optical Technology ��., and Guangdong Yidu Technology. The pavilion of Chinese manufacturers will feature advertising and printing materials such as banner fabrics, PVC and self-adhesive materials, acrylic sheets, films, materials for large-format printing, as well as lighting products, LED solutions, equipment and accessories for advertising production.

The upcoming conference programme will once again bring together leading industry experts. For the fifteenth time, the three-day Advertising Matrix Forum will take place to offer advertising experts and professionals every opportunity to discuss the main challenges, trends and problems of the advertising sector�from key market difficulties and fundamental changes in consumer behavior to innovative promotion methods�in the context of the Russian economy in 2027.

The forum will offer four conferences and workshops:

The Advertising Market 2026�2027: Reset
Digital With No Filters
Advertising Offline Knock
A Brand System 2026�2027: Things to Change ASAP

The conference programme will feature other events. At the Conference on Advertising 2026: Brands, Media and People, speakers will highlight the transformation of approaches to working with consumer attention and effective tools for establishing high-quality contact with the audience. They will also provide an analysis of effective advertising mechanisms and factors influencing the distribution of advertising budgets between channels. The final session will be devoted to the most sought-after professions, sources of the first career steps, and competencies that allow one to stand out without practical experience.

The Viscom Association is once again organizing the Viscom Sighforum for outdoor advertising professionals, where they will discuss the current state and prospects for the production of visual communication tools.

The participants in the Conference on Digital Printing in Advertising Production Companies: a Battle of Strategies and New Promotion Practices will present practical solutions for cost optimization in advertising and production companies, as well as methods of promotion through lead-generating videos and the advantages of video content over printed products.

The International Association of Promotional Products (IAPP) will present a display of Russian manufacturers of promotional products, bringing together companies that make souvenirs and promotional products. The event will show the capabilities of Russian manufacturers in manufacturing corporate gifts, business souvenirs, and personalized solutions.

Thus, Reklama 2026 becomes a meeting place of technology, production, and creativity. Here, an advertising product is considered not only as a carrier of information, but also as an element of the urban environment, communication, and impressions.

You can find the full information about the conference programme on the show�s�official website.

Admission to the show is free for professional visitors upon prior registration (by visitor IDs). You can register on�www.reklama-expo.ru

Join us in social media:

Press Service, EXPOCENTRE AO

Reklama highly rated by professional community

Fri, 24 Jul 2026 13:48:31 +0300

Photo: EXPOCENTRE AO

Reklama is one of the most recognisable and recognised events on the Russian advertising market. According to a research by the Analytical Center of the Russian Advertising Industry published on the Sostav portal, 64-66% of representatives of the professional community know about this stare show. In terms of recognition, it is one of the top 5 leading events along with the National Advertising Forum, the Russian Internet Forum, as well as Brand Day and Digital Brand Day.

The research also explains what exactly the market is looking for at business events. The main goals are to gain market insights (73%), networking and developing professional contacts (70%), developing knowledge and skills (56%), and attracting new clients (45%). When choosing an event, the composition of the speakers (80%), the composition of the audience (71%), the presence of clients and potential clients among the participants (60%) and the reputation of the event (59%) are crucial. It is these criteria that determine the real value of trade shows and forums for business today.

Reklama responds directly to all these requirements, which is confirmed by its own analytics: 73% of its visitors are decision makers who choose suppliers, 85% of the visitors recommend attending the show to partners and peers, and 73% of the visitors plan to make purchases post show.

For many years, Reklama has remained one of the key platforms for professional communication in the advertising industry. It is a meeting place for manufacturers and suppliers of advertising technologies, representatives of brands, agencies, printing houses, and companies working in the field of visual communications and digital solutions. The conference programme allows participants to discuss current market trends, share experiences, and find new business development opportunities.

Reklama 2026 will take place from 27 through 29 October 2026 at Crocus Expo, Pavilion 1, Hall 4, Moscow, Russia.

Press Service, EXPOCENTRE AO

Season's Greetings!

Mon, 22 Dec 2025 10:43:47 +0300

Dear colleagues and partners,

We wish you a Happy New Year and thank you for your contribution to the industry and participation in Reklama.

We wish you every success in your projects, strong partnerships, and new opportunities in 2026.

With best wishes and holiday greetings!

See you at Reklama 2026!

Post Show Report Reklama 2025

Wed, 19 Nov 2025 16:44:18 +0300

32nd�edition of the International Exhibition

for Technologies and Services for the Advertising Industry

21�24�October�2025

VDNH,�Moscow,�Russia

Russia’s largest annual event for advertising industry professionals ��Reklama 2025�� took place at VDNH, Moscow, on 21�24 October 2025. The show was organised by EXPOCENTRE AO with the support of RACA � the Russian Association of Communication Agencies and under the auspices of the Russian Chamber of Commerce and Industry.

Show highlights

For four days, Reklama 2025 has become a key platform for effective business networking, search for new partners, and exchange of experience for 20,800 industry professionals. It has once again confirmed its status of the main trade show for visual communications professionals.

The 2025 showcase was diverse. The number of exhibiting companies exceeded 150, including leading enterprises from Belarus, China, Russia, as well as representatives of small and medium-sized businesses, innovative start-ups, and specialised studios. More than 100 companies were Russian.

The show covered a full range of technologies for manufacturers and customers of advertising services from equipment and materials for all types of advertising media and navigation to solutions for lighting design, vehicle design, advertising printing, packaging of image products, and merchandise. Special attention was paid to the Digital Signage and Light & City product sectors, which presented advanced digital media, LED equipment, and lighting design for urban environment.

The display was arranged according to product sectors. Pavilion 55 offered a variety of printing equipment and textile printing technologies. The first level of Pavilion 57 had a wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising. Merchandise, labels, and a wide range of materials for media facilities were shown on the second level of Pavilion 57.

The exhibitors included Bestly, Inari, Iqdemy, Led-Sib, OptMarket, Orgplex, Printx, Stanber, Aluminstroy, Big Printer, Wink, Diamond Group, Dialogue-Conversion, DiMedia, Lasercut, LRT, All Ready, Rosprinter, RussCom, Sabtec, Svetoch, Smart-T, Stanki.ru, Stankom, Technografika, Challenger, Juventa, etc.

Group stands of the Moscow, Ryazan and Vladimir regions displayed technologies and products of corresponding regional companies.

Conference programme

This year’s conference programme focused on practical business tasks: evaluating the effectiveness of formats, implementing AI, and automating advertising and production processes. The key blocks were the Conference on the Trends in Advertising 2025: from Creativity to Results in Business and Education, held with the support of the Russian Association of Communication Agencies (RACA), and the 14th�Advertising Matrix International Forum. The events were organised by EXPOCENTRE.

The RACA Conference featured three thematic sessions on the development of the advertising market 2025-2026, which had discussions on innovations, implementation of new approaches, and introduction of AI, and presented efficiency cases, digital trends, and real business results. Special events for young professionals included Sessions on whom does the market need, and how to become a start of the advertising industry about career growth, skills in the advertising market, and internships in leading agencies.

Within the three-day Advertising Matrix Forum, four conferences were held to discuss the industry\'s prospects for 2026, including the development of OOH and POSM materials, new standards for creative effectiveness, the evolution of formats and technologies, and much more.

The final event of the conference programme was Publish Tech Day. Experts in print, merch, and marketplaces discussed ‘accelerating’ technologies, service models, marketplace sales, and the rapid growth of digital fabric printing.

The show included special programmes for students and young professionals, such as master classes, career development discussions, and internship programmes with leading market agencies.

Results

Reklama 2025 not only showed new technical capabilities, but also created professional alliances, including ones between educational institutions and businesses. The show was a platform where each participant could find practical tools for growth, outsourcing and partnership proposals, as well as look at the future of the advertising market through the prism of digitalization and the integration of new personnel.

Reklama 2025 reflected the industry’s key trends such as digitalization of outdoor advertising, introduction of immersive (AR/VR) formats, 3D advertising, automation through AI, and personalization of advertising campaigns.

The event showed that the interest in Russian advertising solutions and innovations keeps growing. It also strengthened the status of Reklama as a central platform for development of new industry trends.

Press Service, EXPOCENTRE AO

Advertising Matrix about prospects of the advertising market

Thu, 23 Oct 2025 15:10:54 +0300

The 14th�Advertising Matrix International Forum continues within the conference programme of�Reklama 2025.�The forum is a major discussion platform, which takes place on all three days of the show. Market experts discuss pressing issues of the advertising market such as advertising labeling, branding, effective advertising platforms, gift and souvenir production, HR, etc.

The first day featured the Conference on Strategic Analysis of the Advertising Market 2025-2026. It offered a detailed analysis, from the main changes in the consumer market and trends to advertising formats with high conversion and automation of production processes.

Igor Berezin, President at the Marketing Guild of Russia,�Irina Khvan, CEO at Hashdog,�Andrey Kapitonov, a founder of the Kapitan advertising agency,�Ulyana Gromova, a founder of GromPR,�Natalia Miroshnichenko, Director at the Institute of Social Engineering, delivered reports on current trends and innovations in the advertising market.

The second day of the forum started with the Conference on Digital Marketing. Opening the discussion, Sendsay CEO Gleb Kashcheev said: “Now, according to statistics, advertising is so expensive that attracting a new customer for most companies does not pay off from the first sale. The business starts making money on repeat sales. But in order for repeat sales to make a profit, it is necessary to attract existing customers not by advertising, but in some other way.”

Industry experts spoke about various methods of attraction, issues of advertising technology, competition, effective marketing communications, the use of AI in the legal field, and so on. Among the speakers were�Kirill Anokhin, Customer Relations Manager at Retail Rocket Group,�Andrey Kuvaytsev, Head of the Targeted Advertising Group at i-Media, and many others.

�he Conference on OOH, POSM and Merch 2026: Key Trends, Strategic Prospects and Challenges opened at the same time.�Dmitry Strelnikov, President at the Union of Outdoor Advertising Operators, presented his view on what the outdoor advertising market will look like in 2026. The speakers conducted a detailed analysis of promising formats and innovations.

The closing day will feature the Conference on the Ecosystem of a Selling Brand in the Real Business.

Press Service, EXPOCENTRE AO

Trends and innovations of the advertising market

Wed, 22 Oct 2025 10:20:20 +0300

The conference programme of�Reklama 2025�features the RACA Conference, organised by the Russian Association of Communication Agencies (RACA). It is dedicated to trends and innovations of the advertising market, the digital advertising market, Out-of-Home formats and technologies, POSM, merchandising, and many other topics. The event consists of three sessions.

The conference opened with the session on how advertising works in 2025, from creativity to result: real cases, real figures. The session is designed for those who want not just to be on trend, but to get a real return on advertising investments. Experts are discussing which advertising formats currently produce the best results and how consumer behavior has changed in 2025, the role of AI, influencers, UGC and native advertising. In addition, specific examples show what brands are doing to stand out in an oversaturated information field.

The session is moderated by�Ivan Paryshev, CEO and founder of AstraLab. Opening the discussion, he noted, “Today we will be able to look at trends from the point of view of creativity. We have been implementing AI in advertising technologies since 2018. Even then, we realized that AI would greatly change the advertising industry. As for creativity, it accounts for 10 times less innovative technologies than all other elements of advertising such as analytics, research, planning, coverage, and optimization. Therefore, today we have a great opportunity to analyze creative issues from several angles.”

Presentations at the session were made by several industry experts:�Anton Melnikov, Managing Partner and Creative Director at emg (Effective Marketing Group),�Anna Lokteva, Agency Relations Manager at VK,�Anastasia Simonova, Head of Programmatic Technology Development at MTS AdTech,�Irina Smirnova, Digital Director at ADV Communications Group, and�Anna Topkova, Director of Strategic Planning at Okkam Creative.

The session on how to become a start of the advertising industry, a session for students: about CV, internships, and career development will reveal to future advertisers what career paths exist in advertising, how to choose their career course and where to look for the first internship, what is asked at an interview and how not to fail it, and what skills are really valued by employers.

The session on who the market needs, skills that university graduates lack will be useful for everyone who develops curricula and courses and trains a new generation of professionals in communications and marketing. Industry experts will talk about new professions, approaches and roles in the advertising market, what kind of professionals agencies and brands really lack today, what skills are critical, from data analysis to storytelling and creativity in vertical videos, and how to make university studies closer to the real challenges of the industry.

Press Service, EXPOCENTRE AO

Reklama 2025 opened at VDNH

Tue, 21 Oct 2025 13:18:04 +0300

The 32^nd edition of the International Exhibition for Technologies and Services for the Advertising Industry � Reklama 2025 � has opened in Pavilions 55 and 57 of VDNH. The show is organised by EXPOCENTRE AO under the auspices of the Russian Chamber of Commerce and Industry and with the support of RACA � the Russian Association of Communication Agencies.

According to Maxim Fateev, General Director at EXOCENTRE, Reklama boasts a rich history. Over the past three decades, the show has become a reflection of the evolution of the advertising market in Russia. Technologies, formats and approaches have changed, but Reklama has always remained a platform where you can see how the industry lives and develops.

Reklama 2025 welcomes more than 150 exhibitors from Russia, Belarus and China. More than 100 of them are Russian companies. Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres with group stands, companies from the Vladimir and Ryazan regions will participate in the show. The show will also present a display made with the support of the Chamber of Commerce and Industry of the Moscow Region for the first time.

Reklama 2025 will cover a full range of technologies and services for manufacturers and customers of advertising. It shows equipment and materials for the manufacture of all types of advertising media and navigation, light displays and interactive panels, solutions for lighting design and festive decoration of the urban environment, transportation design, advertising printing and packaging of image products, corporate merchandise and services for promotion. In 2025, a special emphasis is placed on two areas: DIGITAL SIGNAGE and LIGHT & CITY, where digital media and lighting solutions become an integral part of the urban environment.

The show is based on a thematic principle. A variety of printing equipment and textile printing technologies will be shown in Pavilion No. 55. A wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising will be found in Pavilion No. 57 (Level 1). The show on Level 2 of Pavilion 57 includes corporate merchandise, label production, and a wide range of materials for the production of media objects.

This year, Reklama\'s conference programme focuses on practical solutions for businesses, from evaluating the effectiveness of formats and implementing AI to automating advertising and production processes. Over three days, participants will hear the best cases from leading agencies and brands, learn how the market is changing, and how to work more efficiently in the face of rising costs and stricter regulations. The most important and anticipated events are a conference organised by RACA, Russia\'s leading Association of Communication Agencies, and the 14^th Advertising Matrix International Forum.

Reklama 2025 is open until 24 October.

Press Service, EXPOCENTRE AO

Press Release Reklama 2025

Fri, 17 Oct 2025 16:18:56 +0300

Reklama 2025
32nd edition of the International Exhibition
for Technologies and Services for the Advertising Industry

21�24 October 2025
VDNH, Moscow, Russia

Russia’s largest annual event for advertising industry professionals � Reklama � will take place at VDNH, Moscow, on 21�24 October 2025. It will be the first time that the event is held at this venue.

Reklama 2025 is not just a trade show. This is a mirror of the advertising industry, which reflects its progress, from classic formats to hybrids and the use of AI.

Last year’s edition welcomed more than 19,000 professional visitors who represented key segments of the advertising market, which makes the show an effective platform for business meetings, exchange of experience, and search for new partners.

Maxim Fateev, General Director, EX�OCENTRE AO
“Reklama 2025 allows seeing the entire range of technologies and services for the production of advertising from leading brands to smaller manufacturers and offers every opportunity to meet and network with exhibitors and industry experts.”

Dates: 21�24 October 2025
Opening hours: 21�23 October: 10.00�18.00; 24 October: 10.00�16.00
Venue: Pavilions 55 and 57, VDNH, Moscow, Russia
Organised by EXPOCENTRE AO
Supported by RACA � the Russian Association of Communication Agencies
Under auspices of the Russian Chamber of Commerce and Industry
Exhibitors: 150+ companies from Russia (100+ companies), Belarus and China, including Bestly, Inari, Iqdemy, Led-Sib, Optmarket, Orgplex, Printx, Stanber, Aluminstroy, Big Printer, Wink, Diamond Group, Dialogue-Conversion, DiMedia, Lasercut, LRT, All Ready, Rosprinter, RussCom, Sabtec, Svetoch, Smart-T, Stanki.ru, Stankom, Technografika, Challenger, Juventa, etc.

Reklama regularly brings together

manufacturers of outdoor and interior advertising, signage, and digital signage
manufacturers and suppliers of equipment and materials for the production of advertising
manufacturers and suppliers of materials and ready-made solutions for lighting design
media communication professionals, advertising agencies and advertising manufacturers
manufacturers and suppliers of merchandise

Reklama 2025 will showcase advanced solutions that accelerate production processes while improving quality. Automation of production processes also allows saving time, resources and achieving maximum accuracy. The expansion of the range of materials and equipment makes it possible to implement the ideas of designers that meet current trends more freely.

Show highlights

Reklama 2025 will cover a full range of technologies and services for manufacturers and customers of advertising: equipment and materials for the manufacture of all types of advertising media and navigation, light displays and interactive panels, solutions for lighting design and festive decoration of the urban environment, transportation design, advertising printing and packaging of image products, corporate merchandise and services for promotion.

Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres with group stands, companies from the Vladimir and Ryazan regions will participate in the show. The show will also present a display made with the support of the Chamber of Commerce and Industry of the Moscow Region for the first time.

In 2025, special emphasis is placed on two areas: DIGITAL SIGNAGE and LIGHT & CITY, where digital media and lighting solutions become an integral part of the urban environment.

New logistics and venue

The show is based on a thematic principle:
A variety of printing equipment and textile printing technologies will be shown in Pavilion No. 55. A wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising will be found in Pavilion No. 57 (Level 1). The show on Level 2 of Pavilion 57 includes corporate merchandise, label production, and a wide range of materials for the production of media objects.

Visitors can register in both pavilions.

Conference programme

This year, Reklama’s conference programme focuses on practical solutions for businesses, from evaluating the effectiveness of formats and implementing AI to automating advertising and production processes. Over three days, participants will hear the best cases from leading agencies and brands, and learn how the market is changing, and how to work more efficiently in the face of rising costs and stricter regulations.

21 October. The programme will open with a conference from RACA, Russia’s leading Association of Communication Agencies, on how advertising works in 2025: from creativity to result. Experts will discuss which formats bring the greatest effect, how AI and UGC are changing advertising strategies, and how to measure the return on creativity. The second part includes an HR session on in-demand competencies and career opportunities for young professionals (Digital Hall, Pavilion 57).

22 October. The day will be dedicated to digital marketing and outdoor advertising. The sessions will discuss personalization, analytics, regulation of digital platforms, and the use of neural networks in communications.

23 October. The final day will combine the Conference on the Ecosystem of a Selling Brand and PUBLISH Tech Day. The key topics of the day are reputation and PR in crisis, customer experience, brand as a business asset, as well as demonstrations of the latest solutions for digital and textile printing, and automation and integration with marketplaces.

The 14th Advertising Matrix International Forum takes a special place in the conference programme. This event is the largest discussion platform of the exhibition, which takes place all three days. Market experts will discuss the most pressing issues of the advertising market such as advertising labeling, branding, effective advertising platforms, gift and souvenir production, HR management, etc.

You can find more information about the programme on Reklama’s official website.

Registration and open hours

Admission to the exhibition is free for professional visitors by pre-registration (visitor badges). Register on www.reklama-expo.ru

Address: Pavilions 55 and 57, VDNH, Moscow, Russia

Open hours: �
21�23 October from 10:00 to 18:00
24 October from 10:00 to 16:00

Reklama 2025 will bring together professionals of advertising market

Wed, 10 Sep 2025 16:18:46 +0300

The 32nd�edition of the International Exhibition for Advertising ��Reklama 2025�� will take place in the renovated Pavilions 55 and 57 of VDNH, Moscow, from 21 to 24 October 2025. The event is organised by EXPOCENTRE AO.�

This year, the show will take place at a new venue and will continue to bring together manufacturers and consumers of technologies, services and finished products of the advertising market: content, promotion, merch, advertising printing, packaging of image products, light figures, light boards, production equipment, various materials for the manufacture of all types of advertising media for outdoor and indoor advertising, navigation, and much more.

Reklama is traditionally the largest trade show for the advertising industry both in terms of the number of exhibitors and the exhibition area. Among the exhibitors are more than 140 manufacturers and suppliers, who are Russian and foreign industry leaders, as well as new participants who bring innovative equipment, materials, technologies and finished products to the Russian market.�

The exhibitors will include Bestly, Led-Sib, Lasercut, Bigprinter Digital Innovations, Wink, Diamond Trade, SMART-T, Technoprint, Techno-Grafika, RussCom Group, Challenger, Stanki.ru, PrintX, InkTec, LRT Group, etc.

Over the years, the show has accumulated a unique audience of advertising industry professionals. In 2024, it welcomed more than 8,900 B2B visitors.

During the exhibition, Pavilions 55 and 57 of VDNH will also host a series of events to discuss the current trends and innovations in the advertising market, digital advertising market, out-of-home formats and technologies, posm, and merch.

Learn more on Reklama�s website at�https://www.reklama-expo.ru/

Press Service, EXPOCENTRE AO