News feed

Season's Greetings!

Mon, 22 Dec 2025 10:43:47 +0300

Dear colleagues and partners,

We wish you a Happy New Year and thank you for your contribution to the industry and participation in Reklama.

We wish you every success in your projects, strong partnerships, and new opportunities in 2026.

With best wishes and holiday greetings!

See you at Reklama 2026!

Post Show Report Reklama 2025

Wed, 19 Nov 2025 16:44:18 +0300

32nd�edition of the International Exhibition

for Technologies and Services for the Advertising Industry

21�24�October�2025

VDNH,�Moscow,�Russia

Russia’s largest annual event for advertising industry professionals ��Reklama 2025�� took place at VDNH, Moscow, on 21�24 October 2025. The show was organised by EXPOCENTRE AO with the support of RACA � the Russian Association of Communication Agencies and under the auspices of the Russian Chamber of Commerce and Industry.

Show highlights

For four days, Reklama 2025 has become a key platform for effective business networking, search for new partners, and exchange of experience for 20,800 industry professionals. It has once again confirmed its status of the main trade show for visual communications professionals.

The 2025 showcase was diverse. The number of exhibiting companies exceeded 150, including leading enterprises from Belarus, China, Russia, as well as representatives of small and medium-sized businesses, innovative start-ups, and specialised studios. More than 100 companies were Russian.

The show covered a full range of technologies for manufacturers and customers of advertising services from equipment and materials for all types of advertising media and navigation to solutions for lighting design, vehicle design, advertising printing, packaging of image products, and merchandise. Special attention was paid to the Digital Signage and Light & City product sectors, which presented advanced digital media, LED equipment, and lighting design for urban environment.

The display was arranged according to product sectors. Pavilion 55 offered a variety of printing equipment and textile printing technologies. The first level of Pavilion 57 had a wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising. Merchandise, labels, and a wide range of materials for media facilities were shown on the second level of Pavilion 57.

The exhibitors included Bestly, Inari, Iqdemy, Led-Sib, OptMarket, Orgplex, Printx, Stanber, Aluminstroy, Big Printer, Wink, Diamond Group, Dialogue-Conversion, DiMedia, Lasercut, LRT, All Ready, Rosprinter, RussCom, Sabtec, Svetoch, Smart-T, Stanki.ru, Stankom, Technografika, Challenger, Juventa, etc.

Group stands of the Moscow, Ryazan and Vladimir regions displayed technologies and products of corresponding regional companies.

Conference programme

This year’s conference programme focused on practical business tasks: evaluating the effectiveness of formats, implementing AI, and automating advertising and production processes. The key blocks were the Conference on the Trends in Advertising 2025: from Creativity to Results in Business and Education, held with the support of the Russian Association of Communication Agencies (RACA), and the 14th�Advertising Matrix International Forum. The events were organised by EXPOCENTRE.

The RACA Conference featured three thematic sessions on the development of the advertising market 2025-2026, which had discussions on innovations, implementation of new approaches, and introduction of AI, and presented efficiency cases, digital trends, and real business results. Special events for young professionals included Sessions on whom does the market need, and how to become a start of the advertising industry about career growth, skills in the advertising market, and internships in leading agencies.

Within the three-day Advertising Matrix Forum, four conferences were held to discuss the industry\'s prospects for 2026, including the development of OOH and POSM materials, new standards for creative effectiveness, the evolution of formats and technologies, and much more.

The final event of the conference programme was Publish Tech Day. Experts in print, merch, and marketplaces discussed ‘accelerating’ technologies, service models, marketplace sales, and the rapid growth of digital fabric printing.

The show included special programmes for students and young professionals, such as master classes, career development discussions, and internship programmes with leading market agencies.

Results

Reklama 2025 not only showed new technical capabilities, but also created professional alliances, including ones between educational institutions and businesses. The show was a platform where each participant could find practical tools for growth, outsourcing and partnership proposals, as well as look at the future of the advertising market through the prism of digitalization and the integration of new personnel.

Reklama 2025 reflected the industry’s key trends such as digitalization of outdoor advertising, introduction of immersive (AR/VR) formats, 3D advertising, automation through AI, and personalization of advertising campaigns.

The event showed that the interest in Russian advertising solutions and innovations keeps growing. It also strengthened the status of Reklama as a central platform for development of new industry trends.

Press Service, EXPOCENTRE AO

Advertising Matrix about prospects of the advertising market

Thu, 23 Oct 2025 15:10:54 +0300

The 14th�Advertising Matrix International Forum continues within the conference programme of�Reklama 2025.�The forum is a major discussion platform, which takes place on all three days of the show. Market experts discuss pressing issues of the advertising market such as advertising labeling, branding, effective advertising platforms, gift and souvenir production, HR, etc.

The first day featured the Conference on Strategic Analysis of the Advertising Market 2025-2026. It offered a detailed analysis, from the main changes in the consumer market and trends to advertising formats with high conversion and automation of production processes.

Igor Berezin, President at the Marketing Guild of Russia,�Irina Khvan, CEO at Hashdog,�Andrey Kapitonov, a founder of the Kapitan advertising agency,�Ulyana Gromova, a founder of GromPR,�Natalia Miroshnichenko, Director at the Institute of Social Engineering, delivered reports on current trends and innovations in the advertising market.

The second day of the forum started with the Conference on Digital Marketing. Opening the discussion, Sendsay CEO Gleb Kashcheev said: “Now, according to statistics, advertising is so expensive that attracting a new customer for most companies does not pay off from the first sale. The business starts making money on repeat sales. But in order for repeat sales to make a profit, it is necessary to attract existing customers not by advertising, but in some other way.”

Industry experts spoke about various methods of attraction, issues of advertising technology, competition, effective marketing communications, the use of AI in the legal field, and so on. Among the speakers were�Kirill Anokhin, Customer Relations Manager at Retail Rocket Group,�Andrey Kuvaytsev, Head of the Targeted Advertising Group at i-Media, and many others.

�he Conference on OOH, POSM and Merch 2026: Key Trends, Strategic Prospects and Challenges opened at the same time.�Dmitry Strelnikov, President at the Union of Outdoor Advertising Operators, presented his view on what the outdoor advertising market will look like in 2026. The speakers conducted a detailed analysis of promising formats and innovations.

The closing day will feature the Conference on the Ecosystem of a Selling Brand in the Real Business.

Press Service, EXPOCENTRE AO

Trends and innovations of the advertising market

Wed, 22 Oct 2025 10:20:20 +0300

The conference programme of�Reklama 2025�features the RACA Conference, organised by the Russian Association of Communication Agencies (RACA). It is dedicated to trends and innovations of the advertising market, the digital advertising market, Out-of-Home formats and technologies, POSM, merchandising, and many other topics. The event consists of three sessions.

The conference opened with the session on how advertising works in 2025, from creativity to result: real cases, real figures. The session is designed for those who want not just to be on trend, but to get a real return on advertising investments. Experts are discussing which advertising formats currently produce the best results and how consumer behavior has changed in 2025, the role of AI, influencers, UGC and native advertising. In addition, specific examples show what brands are doing to stand out in an oversaturated information field.

The session is moderated by�Ivan Paryshev, CEO and founder of AstraLab. Opening the discussion, he noted, “Today we will be able to look at trends from the point of view of creativity. We have been implementing AI in advertising technologies since 2018. Even then, we realized that AI would greatly change the advertising industry. As for creativity, it accounts for 10 times less innovative technologies than all other elements of advertising such as analytics, research, planning, coverage, and optimization. Therefore, today we have a great opportunity to analyze creative issues from several angles.”

Presentations at the session were made by several industry experts:�Anton Melnikov, Managing Partner and Creative Director at emg (Effective Marketing Group),�Anna Lokteva, Agency Relations Manager at VK,�Anastasia Simonova, Head of Programmatic Technology Development at MTS AdTech,�Irina Smirnova, Digital Director at ADV Communications Group, and�Anna Topkova, Director of Strategic Planning at Okkam Creative.

The session on how to become a start of the advertising industry, a session for students: about CV, internships, and career development will reveal to future advertisers what career paths exist in advertising, how to choose their career course and where to look for the first internship, what is asked at an interview and how not to fail it, and what skills are really valued by employers.

The session on who the market needs, skills that university graduates lack will be useful for everyone who develops curricula and courses and trains a new generation of professionals in communications and marketing. Industry experts will talk about new professions, approaches and roles in the advertising market, what kind of professionals agencies and brands really lack today, what skills are critical, from data analysis to storytelling and creativity in vertical videos, and how to make university studies closer to the real challenges of the industry.

Press Service, EXPOCENTRE AO

Reklama 2025 opened at VDNH

Tue, 21 Oct 2025 13:18:04 +0300

The 32^nd edition of the International Exhibition for Technologies and Services for the Advertising Industry � Reklama 2025 � has opened in Pavilions 55 and 57 of VDNH. The show is organised by EXPOCENTRE AO under the auspices of the Russian Chamber of Commerce and Industry and with the support of RACA � the Russian Association of Communication Agencies.

According to Maxim Fateev, General Director at EXOCENTRE, Reklama boasts a rich history. Over the past three decades, the show has become a reflection of the evolution of the advertising market in Russia. Technologies, formats and approaches have changed, but Reklama has always remained a platform where you can see how the industry lives and develops.

Reklama 2025 welcomes more than 150 exhibitors from Russia, Belarus and China. More than 100 of them are Russian companies. Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres with group stands, companies from the Vladimir and Ryazan regions will participate in the show. The show will also present a display made with the support of the Chamber of Commerce and Industry of the Moscow Region for the first time.

Reklama 2025 will cover a full range of technologies and services for manufacturers and customers of advertising. It shows equipment and materials for the manufacture of all types of advertising media and navigation, light displays and interactive panels, solutions for lighting design and festive decoration of the urban environment, transportation design, advertising printing and packaging of image products, corporate merchandise and services for promotion. In 2025, a special emphasis is placed on two areas: DIGITAL SIGNAGE and LIGHT & CITY, where digital media and lighting solutions become an integral part of the urban environment.

The show is based on a thematic principle. A variety of printing equipment and textile printing technologies will be shown in Pavilion No. 55. A wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising will be found in Pavilion No. 57 (Level 1). The show on Level 2 of Pavilion 57 includes corporate merchandise, label production, and a wide range of materials for the production of media objects.

This year, Reklama\'s conference programme focuses on practical solutions for businesses, from evaluating the effectiveness of formats and implementing AI to automating advertising and production processes. Over three days, participants will hear the best cases from leading agencies and brands, learn how the market is changing, and how to work more efficiently in the face of rising costs and stricter regulations. The most important and anticipated events are a conference organised by RACA, Russia\'s leading Association of Communication Agencies, and the 14^th Advertising Matrix International Forum.

Reklama 2025 is open until 24 October.

Press Service, EXPOCENTRE AO

Press Release Reklama 2025

Fri, 17 Oct 2025 16:18:56 +0300

Reklama 2025
32nd edition of the International Exhibition
for Technologies and Services for the Advertising Industry

21�24 October 2025
VDNH, Moscow, Russia

Russia’s largest annual event for advertising industry professionals � Reklama � will take place at VDNH, Moscow, on 21�24 October 2025. It will be the first time that the event is held at this venue.

Reklama 2025 is not just a trade show. This is a mirror of the advertising industry, which reflects its progress, from classic formats to hybrids and the use of AI.

Last year’s edition welcomed more than 19,000 professional visitors who represented key segments of the advertising market, which makes the show an effective platform for business meetings, exchange of experience, and search for new partners.

Maxim Fateev, General Director, EX�OCENTRE AO
“Reklama 2025 allows seeing the entire range of technologies and services for the production of advertising from leading brands to smaller manufacturers and offers every opportunity to meet and network with exhibitors and industry experts.”

Dates: 21�24 October 2025
Opening hours: 21�23 October: 10.00�18.00; 24 October: 10.00�16.00
Venue: Pavilions 55 and 57, VDNH, Moscow, Russia
Organised by EXPOCENTRE AO
Supported by RACA � the Russian Association of Communication Agencies
Under auspices of the Russian Chamber of Commerce and Industry
Exhibitors: 150+ companies from Russia (100+ companies), Belarus and China, including Bestly, Inari, Iqdemy, Led-Sib, Optmarket, Orgplex, Printx, Stanber, Aluminstroy, Big Printer, Wink, Diamond Group, Dialogue-Conversion, DiMedia, Lasercut, LRT, All Ready, Rosprinter, RussCom, Sabtec, Svetoch, Smart-T, Stanki.ru, Stankom, Technografika, Challenger, Juventa, etc.

Reklama regularly brings together

manufacturers of outdoor and interior advertising, signage, and digital signage
manufacturers and suppliers of equipment and materials for the production of advertising
manufacturers and suppliers of materials and ready-made solutions for lighting design
media communication professionals, advertising agencies and advertising manufacturers
manufacturers and suppliers of merchandise

Reklama 2025 will showcase advanced solutions that accelerate production processes while improving quality. Automation of production processes also allows saving time, resources and achieving maximum accuracy. The expansion of the range of materials and equipment makes it possible to implement the ideas of designers that meet current trends more freely.

Show highlights

Reklama 2025 will cover a full range of technologies and services for manufacturers and customers of advertising: equipment and materials for the manufacture of all types of advertising media and navigation, light displays and interactive panels, solutions for lighting design and festive decoration of the urban environment, transportation design, advertising printing and packaging of image products, corporate merchandise and services for promotion.

Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres with group stands, companies from the Vladimir and Ryazan regions will participate in the show. The show will also present a display made with the support of the Chamber of Commerce and Industry of the Moscow Region for the first time.

In 2025, special emphasis is placed on two areas: DIGITAL SIGNAGE and LIGHT & CITY, where digital media and lighting solutions become an integral part of the urban environment.

New logistics and venue

The show is based on a thematic principle:
A variety of printing equipment and textile printing technologies will be shown in Pavilion No. 55. A wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising will be found in Pavilion No. 57 (Level 1). The show on Level 2 of Pavilion 57 includes corporate merchandise, label production, and a wide range of materials for the production of media objects.

Visitors can register in both pavilions.

Conference programme

This year, Reklama’s conference programme focuses on practical solutions for businesses, from evaluating the effectiveness of formats and implementing AI to automating advertising and production processes. Over three days, participants will hear the best cases from leading agencies and brands, and learn how the market is changing, and how to work more efficiently in the face of rising costs and stricter regulations.

21 October. The programme will open with a conference from RACA, Russia’s leading Association of Communication Agencies, on how advertising works in 2025: from creativity to result. Experts will discuss which formats bring the greatest effect, how AI and UGC are changing advertising strategies, and how to measure the return on creativity. The second part includes an HR session on in-demand competencies and career opportunities for young professionals (Digital Hall, Pavilion 57).

22 October. The day will be dedicated to digital marketing and outdoor advertising. The sessions will discuss personalization, analytics, regulation of digital platforms, and the use of neural networks in communications.

23 October. The final day will combine the Conference on the Ecosystem of a Selling Brand and PUBLISH Tech Day. The key topics of the day are reputation and PR in crisis, customer experience, brand as a business asset, as well as demonstrations of the latest solutions for digital and textile printing, and automation and integration with marketplaces.

The 14th Advertising Matrix International Forum takes a special place in the conference programme. This event is the largest discussion platform of the exhibition, which takes place all three days. Market experts will discuss the most pressing issues of the advertising market such as advertising labeling, branding, effective advertising platforms, gift and souvenir production, HR management, etc.

You can find more information about the programme on Reklama’s official website.

Registration and open hours

Admission to the exhibition is free for professional visitors by pre-registration (visitor badges). Register on www.reklama-expo.ru

Address: Pavilions 55 and 57, VDNH, Moscow, Russia

Open hours: �
21�23 October from 10:00 to 18:00
24 October from 10:00 to 16:00

Reklama 2025 will bring together professionals of advertising market

Wed, 10 Sep 2025 16:18:46 +0300

The 32nd�edition of the International Exhibition for Advertising ��Reklama 2025�� will take place in the renovated Pavilions 55 and 57 of VDNH, Moscow, from 21 to 24 October 2025. The event is organised by EXPOCENTRE AO.�

This year, the show will take place at a new venue and will continue to bring together manufacturers and consumers of technologies, services and finished products of the advertising market: content, promotion, merch, advertising printing, packaging of image products, light figures, light boards, production equipment, various materials for the manufacture of all types of advertising media for outdoor and indoor advertising, navigation, and much more.

Reklama is traditionally the largest trade show for the advertising industry both in terms of the number of exhibitors and the exhibition area. Among the exhibitors are more than 140 manufacturers and suppliers, who are Russian and foreign industry leaders, as well as new participants who bring innovative equipment, materials, technologies and finished products to the Russian market.�

The exhibitors will include Bestly, Led-Sib, Lasercut, Bigprinter Digital Innovations, Wink, Diamond Trade, SMART-T, Technoprint, Techno-Grafika, RussCom Group, Challenger, Stanki.ru, PrintX, InkTec, LRT Group, etc.

Over the years, the show has accumulated a unique audience of advertising industry professionals. In 2024, it welcomed more than 8,900 B2B visitors.

During the exhibition, Pavilions 55 and 57 of VDNH will also host a series of events to discuss the current trends and innovations in the advertising market, digital advertising market, out-of-home formats and technologies, posm, and merch.

Learn more on Reklama�s website at�https://www.reklama-expo.ru/

Press Service, EXPOCENTRE AO

Season's Greetings!

Mon, 03 Mar 2025 12:53:52 +0300

Dear friends, colleagues and partners!

Please accept our most sincere congratulations on the upcoming Christmas and New Year!

May all the good things that pleased you in the past year certainly find their continuation in the future and the coming year will justify your hopes, be successful, stable, kind, peaceful, rich and generous for bright and successful events in your life.

We wish you family warmth and festive mood!

Be healthy and happy!

We are looking forward to seeing you at Reklama 2025!

Reklama 2024 brings together advertising industry professionals

Mon, 21 Oct 2024 14:41:31 +0300

The 31^st edition of the International Exhibition for Advertising � Reklama 2024 � has opened today at EXPOCENTRE Fairgrounds, Moscow.

The show covers all key segments of advertising production. It brings together suppliers of equipment and materials, manufacturers of advertising structures, outdoor advertising and promotional products. The showcase presents solutions for design of retail spaces and information technologies for advertising production.

Last year, the Russian National Exhibition Rating, compiled based on event audit reports, recognised Reklama as the best trade show in the nominations of Exhibition Space, Professional Interest and Market Coverage in the category of Advertising, Design. The Rating allows market participants to receive objective and reliable information about the statistical indicators of exhibitions. Last year, more than 17,000 unique professional visitors attended Reklama. It was the highest number among exhibitions of similar topics in Russia.

Reklama 2024 offers a rich conference programme. EXPOCENTRE and RACA � the Russian Association of Communication Agencies will organise the Conference on the Advertising Business: Trends, Creative Input, Technology. The 13^th edition of the Advertising Matrix International Forum will run for two days. EXPOCENTRE will organise the 6^th Conference on Digital Printing and Textile Decoration with the support of the Digital Textile magazine. There will be a panel on the specifics of the advertising business in the fashion industry and a foresight sessions on the increasing role of advertising in the development of market relations in modern Russia. These two events will be held with the support of Kosygin Russian State University of Design and Technology.

Reklama 2024 is open until 24 November.

Press Service, EXPOCENTRE AO

Press Release Reklama 2024

Fri, 18 Oct 2024 15:12:21 +0300

Reklama 2024

31^st edition of the International Exhibition for Advertising

21�24 October 2024

EXPOCENTRE Fairgrounds, Moscow, Russia

Reklama 2024 is Russia\'s largest annual event for advertising industry professionals. The show will demonstrate all key areas of advertising communications, covering both traditional forms, such as outdoor advertising and souvenir products, and current digital solutions, including LED screens, interactive panels and content management systems.

In addition, there will be equipment for various types of printing, engraving, cutting and branding of textiles. An important place will be occupied by solutions for festive and transport decoration, as well as technologies for the production of packaging and advertising printing.

Special attention is currently paid to digital technologies. Today, the digital format is in the trend. It is a key driver of growth in the outdoor and indoor advertising market for the coming years.

Companies from 26 regions of Russia and 8 federal districts will present their products and technologies at Reklama 2024. Small companies from Kirov, Ryazan and Vladimir regions will participate in the show thanks to the support of their regional chambers of commerce and industry and business support centres.

Dates: 21�24 October 2024

Opening hours: 21�23 October: 10.00�18.00; 24 October: 10.00�16.00

Venue: Forum Pavilion, EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by EXPOCENTRE AO

Supported by RACA � the Russian Association of Communication Agencies

Under auspices of the Russian Chamber of Commerce and Industry

Floor space: 4,000+ sq. m.

Exhibitors: 200+ companies from Russia and China, including All Ready, Challenger, Stankoprom, Bestly, Led-Vostok, Liyu Russia (Prizmix), Big Printer Digital Innovations, Lasercut, Diamond-Lab, Diamond Group, Papillons, Allart Service, Stanki.ru, Velles Group, Wink, DiMedia, Destek, Smart-T, Technografika, Zenon, LRT Group, RussCom Group, Konflex, RDP TRADE, ELF LED, Led-Sib, LED BERRY, Led Capital, Nissa Distribution, etc.

Products on display: various types of equipment for printing, engraving, labelling, as well as equipment for embroidery and textile branding; materials for advertising production, such as plastics, films, and designer packaging

General sponsor: Stankoprom

Partner of the conference programme: ForDA

Exhibition partner: RACA � the Russian Association of Communication Agencies

Special features of Reklama 2024

� Multi-topic event: The show covers all key segments of advertising production. It brings together suppliers of equipment and materials, manufacturers of advertising structures, outdoor advertising, promotional products, as well as solutions for the design of retail spaces and information technologies for advertising production.

� Transparency of results: The data of an independent event audit allows you to predict the effectiveness of your participation.

� High attendance: Last year, more than 17,000 unique professional visitors attended the show. It was the highest number among events of similar topics in Russia, which confirms the high interest in Reklama. This year, an even higher number of targeted visitors is expected.

Conference programme

Reklama 2024 also offers a rich conference programme.

On October 21, EXPOCENTRE and RACA � the Russian Association of Communication Agencies will organise the Conference on the Advertising Business: Trends, Creative Input, Technology. Experts will share information about the volume and trends of the advertising market in 2024 and discuss market challenges and opportunities to overcome them, new laws on advertising and their impact on the sphere, what to expect in 2025, the cultural code in brand advertising, and the AI tools, opportunities and prospects in advertising.

The two-day 13^th International Forum � Advertising Matrix 2024 will start on the same day. It will feature several conferences on Advertising Manufacturers 2025: Trends and Management, Out-of-Home, Merch and POSM: Prospects and Challenges, Branding Day, and Digital Marketing and AdTech. The forum is organised by EXPOCENTRE AO and operated by KVK Imperia.

On October 22, the VISCOM Association will hold its regular SignForum VISCOM, which will include the panel on what is clients\' motivation for choosing the lowest price for an order, and how to get more value by changing the approach to choosing a contractor.

On October 23, EXPOCENTRE will organise the 6^th Conference on Digital Printing and Textile Decoration with the support of the Digital Textile magazine. Leading industry experts will discuss new technologies, materials and equipment for printing on textiles and ready-made products, as well as share the advantages of working with Russian digital printing facilities.

On the same day, October 23, there will be a panel on the specifics of the advertising business in the fashion industry and the foresight sessions on the increasing role of advertising in the development of market relations in modern Russia: a look at the problem. The events are held with the support of Kosygin Russian State University of Design and Technology. The participants include industrial partners of the university, as well as students majoring in advertising in the university\'s college.

To learn more about the conference programme, go to the Reklama official website.

Join us in social media:

Press Service, EXPOCENTRE AO