Event program of REKLAMA 2023
October 2326

Event program

Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
12th INTERNATIONAL FORUM ADVERTISING MATRIX FORUM 2023
CONFERENCE ON MOVING FROM ADAPTATION TO DEVELOPMENT. ADVERTISING MARKET 2024: TRENDS, CREATIVITY, MANAGEMENT
11.0016.30 Pavilion No.2, Hall 2, Conference Hall A

11.0012.30 Block on changes and trends in the market of advertising companies

13.0014.30 Block on creativity and communications in the market of advertising companies

15.0016.30 Block on management of advertising companies

Organised by EXPOCENTRE AO
Operated by KVK IMPERIA

FREE
12th INTERNATIONAL FORUM ADVERTISING MATRIX FORUM 2023
BRANDING DAY CONFERENCE
11.0016.30 Pavilion No.2, Hall 2, Conference Hall B

11.0012.30 Stage 1. Analytics and strategy: what branding 2024 will be like

12.4514.00 Stage 2. Values and mission, Generation Alpha: what and how will be consumed in branding

14.2015.30 Stage 3. Identity and key decisions of selling creative

15.5016.30 Stage 0.99. Sources of creativity and inspiration of brandologists and prevention of professional burnout

Organised by EXPOCENTRE AO
Operated by KVK IMPERIA

FREE
Strategic Session on Russian Advertising 2023: Market, Trends, Technologies
11.0015.00 Pavilion No.8, Floor 1, Conference Hall

Moderated by Valentin Smolyakov, First Vice President at the Russian Association of Communication Agencies (RACA)

13.3015.00 Merchandising Block
Panel discussion on merch in the market leaders. Why traditional media budgets are flowing into merch
Moderated by Aleksey Vyazovtsev, Chair at the AKAR Promotion Industry Committee, Development Director at Alter Ego Promotion OOO

Organised by EXPOCENTRE AO
Supported by the Russian Association of Communication Agencies (RACA),
Operated by AKME OOO

FREE
12th INTERNATIONAL FORUM ADVERTISING MATRIX FORUM 2023
CONFERENCE ON PROMOTIONAL PRODUCTS AND SOUVENIRS: NEW PRODUCTION TECHNOLOGIES UNDER RESTRICTIONS FOR ADVERTISING COMPANIES
11.0016.30 Pavilion No.2, Hall 2, Conference Hall A

11.0012.30 Block on gifts and souvenirs

13.0014.30 Block on POS materials: in-store advertising tools

15.0016.30 Block on search for new ideas for creating souvenirs and promotions

Organised by EXPOCENTRE AO
Operated by KVK IMPERIA

FREE
12th INTERNATIONAL FORUM ADVERTISING MATRIX FORUM 2023
INTERNET ADVERTISING DAY CONFERENCE. MAIN CHALLENGES AND RELEVANT SOLUTIONS
11.0016.30 Pavilion No.2, Hall 2, Conference Hall B

11.0013.00 Industry challenges 2023. Labelling

13.3014.30 Advertising business 2024. Strategies for conquering the market today

15.0016.30 Top tools and technologies. Neural networks

Organised by EXPOCENTRE AO
Operated by KVK IMPERIA

FREE
VISCOM Signforum
Visual Advertising: From Organising Effective Production to Global Trends
12.0016.30 Pavilion No.8, Buffet Hall

Moderated by Oleg Vakhitov, Executive Director at the VISCOM Association

Organised by EXPOCENTRE AO
Supported by the VISCOM Association

FREE
5TH CONFERENCE ON DIGITAL PRINTING AND TEXTILE DECORATION
11.0016.00 Pavilion No.2, Hall 2, Conference Hall A

Moderated by Mikhail Shpilkin, Expert, Development Director at the Digital Textile magazine, Project Head at the Legprom Review magazine

Organised by EXPOCENTRE AO
Supported by the Digital Textile magazine

FREE

* The program is subject to change

Take advantage of the unique opportunity to address the industrys audience, share your expert knowledge and tell about the achievements of your company.

We expect applications from event organisers and exhibitors who wish to take part in the event programme.


Daria Chirkova
Business program coordinator
+7 (499) 795-25-67
chirkovada@expocentr.ru