Event program
12th INTERNATIONAL FORUM – ADVERTISING MATRIX FORUM 2023
CONFERENCE ON MOVING FROM ADAPTATION TO DEVELOPMENT. ADVERTISING MARKET 2024: TRENDS, CREATIVITY, MANAGEMENT
11.00–12.30 Block on changes and trends in the market of advertising companies
13.00–14.30 Block on creativity and communications in the market of advertising companies
15.00–16.30 Block on management of advertising companies
Organised by EXPOCENTRE AO
Operated by KVK IMPERIA
12th INTERNATIONAL FORUM – ADVERTISING MATRIX FORUM 2023
BRANDING DAY CONFERENCE
11.00–12.30 Stage 1. Analytics and strategy: what branding 2024 will be like
12.45–14.00 Stage 2. Values and mission, Generation Alpha: what and how will be consumed in branding
14.20–15.30 Stage 3. Identity and key decisions of selling creative
15.50–16.30 Stage 0.99. Sources of creativity and inspiration of brandologists and prevention of professional burnout
Organised by EXPOCENTRE AO
Operated by KVK IMPERIA
Strategic Session on Russian Advertising 2023: Market, Trends, Technologies
Moderated by Valentin Smolyakov, First Vice President at the Russian Association of Communication Agencies (RACA)
13.30–15.00 Merchandising Block
Panel discussion on merch in the market leaders. Why traditional media budgets are flowing into merch
Moderated by Aleksey Vyazovtsev, Chair at the AKAR Promotion Industry Committee, Development Director at Alter Ego Promotion OOO
Organised by EXPOCENTRE AO
Supported by the Russian Association of Communication Agencies (RACA),
Operated by AKME OOO
12th INTERNATIONAL FORUM – ADVERTISING MATRIX FORUM 2023
CONFERENCE ON PROMOTIONAL PRODUCTS AND SOUVENIRS: NEW PRODUCTION TECHNOLOGIES UNDER RESTRICTIONS FOR ADVERTISING COMPANIES
11.00–12.30 Block on gifts and souvenirs
13.00–14.30 Block on POS materials: in-store advertising tools
15.00–16.30 Block on search for new ideas for creating souvenirs and promotions
Organised by EXPOCENTRE AO
Operated by KVK IMPERIA
12th INTERNATIONAL FORUM – ADVERTISING MATRIX FORUM 2023
INTERNET ADVERTISING DAY CONFERENCE. MAIN CHALLENGES AND RELEVANT SOLUTIONS
11.00–13.00 Industry challenges 2023. Labelling
13.30–14.30 Advertising business 2024. Strategies for conquering the market today
15.00–16.30 Top tools and technologies. Neural networks
Organised by EXPOCENTRE AO
Operated by KVK IMPERIA
VISCOM Signforum
Visual Advertising: From Organising Effective Production to Global Trends
Moderated by Oleg Vakhitov, Executive Director at the VISCOM Association
Organised by EXPOCENTRE AO
Supported by the VISCOM Association
5TH CONFERENCE ON DIGITAL PRINTING AND TEXTILE DECORATION
Moderated by Mikhail Shpilkin, Expert, Development Director at the Digital Textile magazine, Project Head at the Legprom Review magazine
Organised by EXPOCENTRE AO
Supported by the Digital Textile magazine
* The program is subject to change
Take advantage of the unique opportunity to address the industry’s audience, share your expert knowledge and tell about the achievements of your company.
We expect applications from event organisers and exhibitors who wish to take part in the event programme.
Daria Chirkova
Business program coordinator
+7 (499) 795-25-67
chirkovada@expocentr.ru