Event program
STRATEGIC SESSION ON RUSSIA’S SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT IN THE NEW SOCIO-ECONOMIC REALITIES: INNOVATIONS, INVENTIONS, PROMOTION
11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON STRATEGIC CHALLENGES OF THE ADVERTISING MARKET IN THE TIMES OF TOUGH SANCTIONS: ANALYTICAL AND UNCONVENTIONAL APPROACHES
11:00—12:30 Strategic session on tectonic shifts in the advertising world: what strategies can sustain the Russian advertising continent
13:00—15:00 Panel on the future of advertising production sector as a building block of the advertising market
15:00—17:30 Focus session on outdoor advertising: transformation of the OOH market in a situation of harsh western sanctions
Organised by: KVK Imperia, EXPOCENTRE AO
11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON PR, PROMO AND BTL ADVERTISING. TECHNOLOGY FOR COMMUNICATION WITH A CONSUMER IN THE NEW ENVIRONMENT
11:00—13:00 Focus session on the consumer and communication technologies in the new environment Hello again: how has the consumer changed under the influence of the events of 2022, and what should we prepare for in the future?
13:30—15:30 Focus session on channels and tools for PR, promo and BTL 2022-2023
16:00—18:00 Focus session on design, visuals and selling content 2023
Organised by: KVK Imperia, EXPOCENTRE AO
11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON PROMO AND SOUVENIR PRODUCTS: NEW PRODUCTION TECHNOLOGIES IN THE CONTEXT OF RESTRICTIONS ON ADVERTISING PRODUCTION COMPANIES
11:00—13:00 Strategic session on basics and development of branding of territories: branding of territories 2023: unique sites that bring profit to advertising production companies
13:30—15:30 Focus session on production of souvenirs in the environment of restrictions: a new look at old souvenirs: fresh design, sales channels, production
16:00—18:00 Case session on production of POSM in the new environment: more than promo: POS materials for effective sales
Organised by: KVK Imperia, EXPOCENTRE AO
STRATEGIC SESSION ON THE RUSSIAN ADVERTISING 2022: CHALLENGES, PRIORITIES, LAWS
The advertising market in today’s environment: challenges, trends, forecasts
Organised by: the Russian Association of Communication Agencies, EXPOCENTRE AO
Operated by: AKME OOO
11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON DIGITAL MARKETING. NEW TECHNOLOGIES FOR PROMOTING PRODUCTS AND SERVICES ON THE INTERNET
11:00—13:00 Strategic session on Internet advertising in the new environment: key challenges, trends and strategies for digital promotion in an era of change
13:30—15:30 Focus session on tools for promotion and analytics: import substitution in digital: which tools to use for promotion and how to do it correctly?
16:00—18:00 Focus session on social networks 2022-2023: all new is well forgotten old? The withdrawal of western digital platforms as a chance to breakthrough in domestic social networks Organised by: KVK Imperia, EXPOCENTRE AO October 26, 2022
Organised by: the Association of Virtual Production & Multimedia Technologies, EXPOCENTRE AO
Operated by: Extraordinary OOO
CONFERENCE ON DIGITAL PRINTING AND TEXTILE DECORATION
Information about advanced solutions for the production of digital textiles as well as current business practices and the current market situation
Organised by: EXPOCENTRE AO, the Digital Textile magazine
Meeting of Russian manufacturers of souvenir and presentation products - the Nation of Professionals
Organised by: the International Association of Promotional Products - IAPP, EXPOCENTRE AO
Forum on New Challenges as New Opportunities! Advanced Technologies in the Advertising Industry
14:30—15:15 Lecture on Virtual Production: from idea to release in 7 days: advanced technologies in the advertising industry. Experience and development using the case study of XOVP - eXtraOrdinary Virtual Production
15:30—16:30 Panel on how modern technology has changed the approach to the production of audio-visual content. Application of Virtual Production technology from commercials to live broadcasts
16:45—17:15 Presentation of the Customer Care. Application of modern digital technologies in main tools of communication with customers: loyalty programs, gamification, sales tools
17:30—18:30 Panel on how new challenges expand daily possibilities for content production. Prospects for the technological development of the creative industry in the new reality
Organised by: the Association of Virtual Production
& Multimedia Technologies, EXPOCENTRE AO
Operated by: Extraordinary OOO
CONFERENCE ON HOW A PRINTMAKER CAN START A BUSINESS IN TEXTILE PRINTING: WHERE IS THE MONEY IN TEXTILE PRINTING AND IS IT REALLY THERE?
The conference will be of use to printing shops and advertising companies, advertising clients, garment manufacturers, and interior designers interested in using digital innovations in textile printing
Organised by: the Publish magazine, EXPOCENTRE AO
* The program is subject to change
Take advantage of the unique opportunity to address the industry’s audience, share your expert knowledge and tell about the achievements of your company.
We expect applications from event organisers and exhibitors who wish to take part in the event programme.
Boris Pavlov
Business program coordinator
+7 (499) 795-29-04
pavlovbv@expocentr.ru