Event program of REKLAMA 2022
October 2427

Event program

Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
Event program of REKLAMA exhibition
STRATEGIC SESSION ON RUSSIAS SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT IN THE NEW SOCIO-ECONOMIC REALITIES: INNOVATIONS, INVENTIONS, PROMOTION
11:0011:55 Pavilion 2, Blue Hall
11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON STRATEGIC CHALLENGES OF THE ADVERTISING MARKET IN THE TIMES OF TOUGH SANCTIONS: ANALYTICAL AND UNCONVENTIONAL APPROACHES
11:0017:30 Pavilion 2, Hall 2, Conference Hall A

11:0012:30 Strategic session on tectonic shifts in the advertising world: what strategies can sustain the Russian advertising continent

13:0015:00 Panel on the future of advertising production sector as a building block of the advertising market

15:0017:30 Focus session on outdoor advertising: transformation of the OOH market in a situation of harsh western sanctions

Organised by: KVK Imperia, EXPOCENTRE AO

11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON PR, PROMO AND BTL ADVERTISING. TECHNOLOGY FOR COMMUNICATION WITH A CONSUMER IN THE NEW ENVIRONMENT
11:0018:00 Pavilion 2, Hall 2, Conference Hall B

11:0013:00 Focus session on the consumer and communication technologies in the new environment Hello again: how has the consumer changed under the influence of the events of 2022, and what should we prepare for in the future?

13:3015:30 Focus session on channels and tools for PR, promo and BTL 2022-2023

16:0018:00 Focus session on design, visuals and selling content 2023

Organised by: KVK Imperia, EXPOCENTRE AO

11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON PROMO AND SOUVENIR PRODUCTS: NEW PRODUCTION TECHNOLOGIES IN THE CONTEXT OF RESTRICTIONS ON ADVERTISING PRODUCTION COMPANIES
11:0018:00 Pavilion 2, Hall 2, Conference Hall A

11:0013:00 Strategic session on basics and development of branding of territories: branding of territories 2023: unique sites that bring profit to advertising production companies

13:3015:30 Focus session on production of souvenirs in the environment of restrictions: a new look at old souvenirs: fresh design, sales channels, production

16:0018:00 Case session on production of POSM in the new environment: more than promo: POS materials for effective sales

Organised by: KVK Imperia, EXPOCENTRE AO

STRATEGIC SESSION ON THE RUSSIAN ADVERTISING 2022: CHALLENGES, PRIORITIES, LAWS
11:0012:30 Pavilion 8, Conference Hall, Floor 1

The advertising market in todays environment: challenges, trends, forecasts

Organised by: the Russian Association of Communication Agencies, EXPOCENTRE AO
Operated by: AKME OOO

11TH INTERNATIONAL FORUM - THE ADVERTISING MATRIX FORUM 2022 CONFERENCE ON DIGITAL MARKETING. NEW TECHNOLOGIES FOR PROMOTING PRODUCTS AND SERVICES ON THE INTERNET
11:0018:00 Pavilion 2, Hall 2, Conference Hall B

11:0013:00 Strategic session on Internet advertising in the new environment: key challenges, trends and strategies for digital promotion in an era of change

13:3015:30 Focus session on tools for promotion and analytics: import substitution in digital: which tools to use for promotion and how to do it correctly?

16:0018:00 Focus session on social networks 2022-2023: all new is well forgotten old? The withdrawal of western digital platforms as a chance to breakthrough in domestic social networks Organised by: KVK Imperia, EXPOCENTRE AO October 26, 2022

Organised by: the Association of Virtual Production & Multimedia Technologies, EXPOCENTRE AO
Operated by: Extraordinary OOO

CONFERENCE ON DIGITAL PRINTING AND TEXTILE DECORATION
11:0014:00 Pavilion 2, Hall 2, Conference Hall A

Information about advanced solutions for the production of digital textiles as well as current business practices and the current market situation

Organised by: EXPOCENTRE AO, the Digital Textile magazine

Meeting of Russian manufacturers of souvenir and presentation products - the Nation of Professionals
14:0018:00 Pavilion 2, Hall 2, Conference Hall B

Organised by: the International Association of Promotional Products - IAPP, EXPOCENTRE AO

Forum on New Challenges as New Opportunities! Advanced Technologies in the Advertising Industry
14:3018:30 Pavilion 2, Hall 2, Conference Hall A

14:3015:15 Lecture on Virtual Production: from idea to release in 7 days: advanced technologies in the advertising industry. Experience and development using the case study of XOVP - eXtraOrdinary Virtual Production

15:3016:30 Panel on how modern technology has changed the approach to the production of audio-visual content. Application of Virtual Production technology from commercials to live broadcasts

16:4517:15 Presentation of the Customer Care. Application of modern digital technologies in main tools of communication with customers: loyalty programs, gamification, sales tools

17:3018:30 Panel on how new challenges expand daily possibilities for content production. Prospects for the technological development of the creative industry in the new reality

Organised by: the Association of Virtual Production & Multimedia Technologies, EXPOCENTRE AO
Operated by: Extraordinary OOO

CONFERENCE ON HOW A PRINTMAKER CAN START A BUSINESS IN TEXTILE PRINTING: WHERE IS THE MONEY IN TEXTILE PRINTING AND IS IT REALLY THERE?
10:0014:00 Pavilion 2, Hall 2, Conference Hall A

The conference will be of use to printing shops and advertising companies, advertising clients, garment manufacturers, and interior designers interested in using digital innovations in textile printing

Organised by: the Publish magazine, EXPOCENTRE AO

* The program is subject to change

Take advantage of the unique opportunity to address the industrys audience, share your expert knowledge and tell about the achievements of your company.

We expect applications from event organisers and exhibitors who wish to take part in the event programme.


Boris Pavlov
Business program coordinator
+7 (499) 795-29-04
pavlovbv@expocentr.ru