24 / 10 / 2014
Post Show Report
Reklama 2014 International Specialized Exhibition !
The 22nd edition of the Reklama International Specialized Exhibition was held at Expocentre Fairgrounds from 23 to 26 September, 2014.
This show held by Expocentre ZAO with support from the Russian Association of Communication Agencies runs under the auspices of the Russian Chamber of Commerce and Industry, and the Moscow City Government.
This year 260 companies from 16 countries occupied over 5,982 sq m. The number of professional visitors was 13,220.
New types of advertising were demonstrated by such leaders of the international and Russian advertising market as Dyss Print, Roland Dg North Europe, Xerox, Epson Europe, Fotolia Llc, Prismaflex, ZENON – Advertising Supplies, WeMaTec-Stroytekhnologia, Techno-Grafika, Infiniti-printer, We R Supply Development, Papillons, Challenger, LRT+, Forda, Neo-Neon, and other well-known companies.
Reklama 2014 showed a whole range of the fast growing advertising industry, new solutions for outdoor and light advertising, printing production, POS materials, and business souvenirs. This year the dominant topic was advertising services and promotion including Internet advertising, advertising and PR campaigns, branding.
The Branding Day organized by the Association of Russian Branding Companies and Expocentre ZAO was a success. Branding in FMCG, Branding in Retail, Corporate Branding, and Brand Strategy Sessions took place.
The exhibition featured the Expocentre for Counterfeit-Free Exhibitions project, Business Contacts Exchange and Specialists’ Contacts Exchange (Labour Exchange).
The accompanying programme of Reklama 2014 showed all trends in both traditional and innovative advertising.
The key event was the 3rd Forum ‘Matrix of Advertising’. It included more than 60 workshops, seminars and master classes, as well as presentations of Starts of the Russian Advertising. More than 1,000 advertising, marketing and PR professionals took part in the Forum, which also featured conferences organized in partnership with leading Russian industry associations.
The Exhibition and Conference on Internet Advertising was organized by Imperia Congress and Exhibition Company and Expocentre ZAO with support from IAA – the International Advertising Association, and the Committee on Advertising of the Russian Association of Electronic Communications (RAEC).
The Committee on Advertising Business of the Russian Chamber of Commerce and Industry and Laboratory of Social Advertising ANO arranged the Round Table on 2015 in Social Advertising: Publicity Stunt or Effectiveness?
As part the Reklama 2014 programme AKAR – the Russian Association of Communication Agencies, and RAMU – the Russian Association of Marketing Services organized BTL, Indoor, Media and Digital Advertising Sections.
The Conference on Visual Advertising Technologies: Effective Solutions in Keeping with Today was held by the Naruzhka magazine and POPAI Russia with assistance from Expocentre ZAO.
The seminars organized by Esaprint, Roland, Kiian, ForDa, Siser S.r.I. (Italy), trend-bureau TRENDSQUIRE were very popular: Thermal Transfer Materials: How to Achieve the Best Results in Souvenirs Business and Advertising?; Seminar on Trends of 2015. Print Advertisement and Graphic Design; and Sublimation Printing: Speed, Quality, Price. Finally All Rolled into One! The Best Offer from the Best: Esaprint, Roland, Kiian.
Reklama 2014 also featured the Award Ceremony of the ZNAK Outdoor Advertising Competition.
The winners were Neon-art (Kazan), Nikom Reklama (Nizhny Tagil), Oktagon (Pyatigorsk), Altima (Moscow) and Motorr (Khabarovsk), Russ Outdoor.
See you at the next Reklama 2015 International Specialized Exhibition at Expocentre Fairgrounds from September 22 to 25, 2015!