Creative industry at Reklama 2026
The 33rd edition of the International Exhibition for Technologies and Services for the Advertising Industry – Reklama 2026 – has opened at Crocus Expo, Moscow. The show is organised by EXPOCENTRE AO under the auspices of the Russian Chamber of Commerce and Industry and with the support of RACA – the Russian Association of Communication Agencies and other relevant associations.
Reklama 2026 brings together about 150 exhibitors from Russia and abroad. The Russian part of the show covers the key areas of the current advertising market, from equipment and materials to ready-made solutions for design of spaces, brand promotion, and manufacture of advertising products.
One of the key features of this year’s edition is the demonstration of equipment for the manufacture of advertising products. The exhibitors show solutions for large format and digital printing, UV and DTF printing, laser cutting and engraving, milling and digital cutting, and outdoor and light advertising production.
Digital textile printing and production of advertising textiles is covered by a separate area of Reklama 2026. The participants will demonstrate equipment and materials for sublimation, DTF and DTG printing, technologies for personalizing clothing, flags, and interior textiles, as well as ready-made solutions for the production of branded textile products.
Another important sector of the show is devoted to the design of the urban and public space with advertising and information structures, navigation, signage, lighting solutions, and elements of visual identification of urban spaces.
The conference programme brings together leading industry experts. The 15th edition of the three-day Advertising Matrix forum will offer professionals a platform to discuss the main challenges, trends, and problems of the advertising industry in the context of the Russian economy in 2027. The issues will cover everything from key market difficulties and fundamental changes in consumer behavior to innovative promotion methods.
Reklama 2026 is open until 29 October.
Press Service, EXPOCENTRE AO
