Reklama 2025 opened at VDNH
The 32nd edition of the International Exhibition for Technologies and Services for the Advertising Industry – Reklama 2025 – has opened in Pavilions 55 and 57 of VDNH. The show is organised by EXPOCENTRE AO under the auspices of the Russian Chamber of Commerce and Industry and with the support of RACA – the Russian Association of Communication Agencies.
According to Maxim Fateev, General Director at EXOCENTRE, Reklama boasts a rich history. Over the past three decades, the show has become a reflection of the evolution of the advertising market in Russia. Technologies, formats and approaches have changed, but Reklama has always remained a platform where you can see how the industry lives and develops.
Reklama 2025 welcomes more than 150 exhibitors from Russia, Belarus and China. More than 100 of them are Russian companies. Thanks to the assistance of Russian regional chambers of commerce and industry and business support centres with group stands, companies from the Vladimir and Ryazan regions will participate in the show. The show will also present a display made with the support of the Chamber of Commerce and Industry of the Moscow Region for the first time.
Reklama 2025 will cover a full range of technologies and services for manufacturers and customers of advertising. It shows equipment and materials for the manufacture of all types of advertising media and navigation, light displays and interactive panels, solutions for lighting design and festive decoration of the urban environment, transportation design, advertising printing and packaging of image products, corporate merchandise and services for promotion. In 2025, a special emphasis is placed on two areas: DIGITAL SIGNAGE and LIGHT & CITY, where digital media and lighting solutions become an integral part of the urban environment.
The show is based on a thematic principle. A variety of printing equipment and textile printing technologies will be shown in Pavilion No. 55. A wide range of new products for advertising and production processes, lighting design, digital formats, materials and equipment for the production of outdoor advertising will be found in Pavilion No. 57 (Level 1). The show on Level 2 of Pavilion 57 includes corporate merchandise, label production, and a wide range of materials for the production of media objects.
This year, Reklama's conference programme focuses on practical solutions for businesses, from evaluating the effectiveness of formats and implementing AI to automating advertising and production processes. Over three days, participants will hear the best cases from leading agencies and brands, learn how the market is changing, and how to work more efficiently in the face of rising costs and stricter regulations. The most important and anticipated events are a conference organised by RACA, Russia's leading Association of Communication Agencies, and the 14th Advertising Matrix International Forum.
Reklama 2025 is open until 24 October.
Press Service, EXPOCENTRE AO
