News
27 / 08 / 2020

Exhibitors and visitors will not be left without Reklama this autumn

For the first time EXPOCENTRE AO together with the Empire exhibition company will hold the 9th Forum "Advertising Matrix" online: on September 22 and 23, 4 conferences will be held, devoted to transformation of advertising production and media planning with the participation of the Russian and foreign experts.

Registration is already open, please click on the link. You will be sent a reminder of the event closer to the beginning of the Forum.

"Advertising Matrix" is a unique event in the supporting programme of the Reklama exhibition. In 2019, the forum was visited by more than 4 300 delegates, including representatives of regulatory authorities, retail chains and houses, industrial enterprises, shopping centers, advertising operators, as well as cultural facilities, banking and insurance structures, transport companies, etc. The purpose of this event is to share unique information from professionals of the advertising market in the field of advertising production, media planning and content production, to discuss current challenges and vectors of the industry development for the next period.

Within two days, the Forum will raise the most acute problems of the Russian advertising market in 2020, in particular, global changes in the advertising world at the end of 2020, the transformation of the outdoor advertising market in Russia, the future of outdoor advertising, new audiovisual and print advertising, vectors of development of advertising technologies in the BTL- and POSM-segments, the subtleties of interaction between the customer and performer, and other topical issues.

The Forum will consist of 4 conferences devoted to different segments of the advertising market. In total more than 50 topics will be raised. The programme of the Forum

Brief programme

  • September 22,
    online room of Seminar 1: Strategic challenges of the advertising market in post-coronavirus time: analytics and system approach.
  • September 22,
    online room of Seminar 2: Advertising as a driver of business growth in crisis. How will the customer choose the advertising medium in 2021?
  • September 23,
    online room of Seminar 1: Gifts&Promo: promotional gifts, image products, advertising printing and packaging.
  • September 23,
    online room of Seminar 2: B2B competition on the market of advertising technologies. Anti-crisis master-classes from marketing and positioning experts.

Among speakers:

  • Nicholas Koro, Supervisor of the Brand Management and Brand Technology Research Center
  • Igor Berezin, President of the Marketers Guild
  • Representatives of the Association of Branding Companies of Russia
  • Ilya Balakhnin, General Director and Managing Partner of Paper Planes
  • Vadim Shiryaev, Member of the Board of Directors of Knowledge Associates International
  • Grigory Trusov, President of Kontakt Express, USA, as well as a number of other well-known advertisers, internet marketers and manufacturers of advertising and printing products.

Read more information on http://reklamatrix.ru