Reklama 2018 has opened its doors

25 / 09 / 2018

Reklama 2018, which has opened its doors today at Expocentre Fairgrounds, will show trends and new products of the advertising market. 

It is the 26th edition of the exhibition which is organized by Expocentre AO with support of the Russian Ministry of Industry and Trade, AKAR the Association of Communication Agencies in Russia, under auspices of the Russian Chamber of Commerce and Industry, and with active participation of leading industry associations.  

This year the show welcomes more than 200 companies from Austria, Belarus, China, Finland, Japan, South Korea, Latvia, Russia, Sweden, Switzerland, Thailand, Turkey, Ukraine, and the USA. The exhibitors include both well-known brands and newcomers to the advertising business. The number of Russian participants has grown. This year there are more than 100 of them.  

This year's showcase is exciting and diverse. It has a wide range of LED systems, signs and visual advertising, large format and 3D printing, cutting and processing tools and equipment for plastic sheets and self-adhesive films, products for virtual and augmented reality. A large sector is devoted to digital textile printing.   

Reklama is a traditional meeting place for all advertising market players: advertisers, advertising agents and distributors, and last but not least, consumers of advertising. According to AKAR President Sergey Piskarev, the show offers a professional business environment, a great variety of exhibited products, and comfortable conditions for search for clients and partners.

Reklama's rich program of associated events help to make the show even more effective. AKAR and the Russian Chamber of Commerce and Industry arrange the panel on development of self-regulating of the Russian advertising industry.

The Round Table on Regulation and Self-Regulation in Development of Outdoor Advertising Market will cover issues of the government and public regulation of outdoor advertising.   

Another important event is the 7th edition of the Matrix of Advertising forum organized by Imperia and Expocentre. The forum offers conferences, focus sessions, master classes with more than 600 leading experts in advertising, marketing and PR, top managers and heads of industry associations participating.  

Reklama 2018 runs through September 28, 2018.  

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Press Service, Expocentre AO