Post Show Report Reklama 2016

Reklama has earned a solid reputation and recognition in the advertising industry. It is a key event reflecting the latest trends in the advertising market. The participants demonstrated innovative products and services in the advertising industry.              

Dates: 28-30 September 2016

Venue: Expocentre Fairgrounds, Moscow, Russia

Organized by Expocentre

Supported by the Association of Communication Agencies of Russia (AKAR)

Auspices of the Russian Chamber of Commerce and Industry

Exhibition area: over 12,000 sq m

Exhibitors: 205 companies

Exhibitor profile: CEOs, sales and marketing managers, advertising and marketing experts, designers and promotion specialists

Total attendance: over 12,000 people

Countries: 12 (Austria, Belarus, China, Cyprus, Germany, Japan, Kazakhstan, South Korea, Russia, Switzerland, Ukraine, and the USA)

Types of products and services on display: printing equipment and consumables, outdoor advertising, advertising services and printing materials, PR, marketing, POS materials, business souvenirs, brand promotion, Internet advertising, digital advertising plus many others

Participating companies: Grace, POINT techno, IQDEMY SА, Neofoam Ltd., Sharplase, Uprofi, Zhejiang Ganglong New Materials Co., Shenzhen Top Technology Co. Ltd., Zenon, Russcom-Graphics, InitPress Digital, ForDA (for design & advertising), WeMaTec, Ricoh Rus, Smart-T, Inkwin, Papillons Trade House, Challenger, Nissa Distribution/Offitec, Megapolis Group, Rich LED, and many others

Show Highlights

Decoration of Public Event Venues section featuring LED decorations, light structures and arrangements, special purpose equipment, visual effects, etc.

Key Associated Events

• Round table on Modern Russian Advertising: Development Trends and Government Regulation. Social Aspects
• 5th Advertising Matrix 2016: Matrix of Solutions Forum, the most high-profile event in marketing and advertising. Leading international experts from London, Singapore, Boston, Cambridge and Russian cities held workshops, among them Vadim Shiryaev (SOMAR), Evgeny Kadushin (Trout & Partners), Madanmohan Rao (International Expert in Knowledge Management), Ron Young (Young International Ltd. and Knowledge Associates International), Arthur Shelley (International Expert), Oleg Barmin (Beeline), Alexander Udovichenko (Can!BTL), etc.
• Conference on Internet Advertising with participation of 20 companies among them Mango Office, InSales, i-Media, Origami, Depositphotos, Seopult, Umi, Itsoft, elama.ru, Directiv, Calltracking, Biplane, Directiv, etc.
• Print Expert 2016 Learning Congress
• Round table on Conceptual Gifts. Specifics of Working with Chinese Suppliers Russian companies willing to collaborate with their Chinese colleagues got professional advice from CEO of Dragon Gifts Albina Pen (Guangzhou, China), General Director of AlterEGO Alexey Vyazovtsev (Russia), founder of SCS Group Alexander Gavrik (Guangzhou, China) and others. Business Development Manager of V.I.G. Trans Valeria Savenkova told about logistical organization with China in particular about shipping methods, supply route, specifics of customs clearance, etc.

Participant Feedback

“It’s not our first time at Reklama. Some time ago our company took a break in exhibiting because of repositioning. But now we are back.
In terms of the exhibition itself and its management, everything is convenient, clear and logical here. I would like to thank the managers. They answered my detailed questions and offered all information I needed.
As for visitors, they are our target audience. They are exactly whom we need for our developments – the most advanced printers. People are interested in our products. They ask relevant questions.”
Darya Vorobyova, Head of Marketing, IQ Demy

“For us, participation in Reklama is like meeting an old friend. The industry’s major companies participate in this event; all those who keep working and growing despite various difficulties. Our company uses Reklama as a platform for presentation of our new solutions and other offers. This year, it is an online shop of our products.
The quality of visitors has been improving year after year. This year we see that the number of visitors from Russian regions is larger. It definitely has a positive effect on our participation. The total number of visitors has also increased.”
Natalia Kolganova, Marketing Director, Helvetica Trading

“ForDA participates in Reklama every year as it is the main trade show of the advertising industry. First of all we are looking forward to meeting our loyal clients. We would like to showcase our new products and expand our client base. We are satisfied with our participation results. Every year we reach our goals, learn more about the current market, and meet representatives of other companies.”
Svetlana Permyakova, Head of Marketing, ForDA

“Our brand is a newcomer here. It is actually new. We are certain that people come to Reklama to see something new. We believe that we have found ourselves in the right place at the right time. Our equipment is unique on the market. Our main goal is to search for new clients and promote our products on the Russian market. We are glad that this exhibition is so popular.”
Gennady Solomin, Sales Manager, Elect-Pro

“We can already rate our participation as very good. We took part in Reklama last year. I can safely say that there is much more activity this year. We network with our potential clients and partners to enrich our professional knowledge. We have already generated many interesting sales leads on the first day. Every year we offer something new.”
Denis Izotop, Line Manager, LEDsi

“Following the first day I can say it was very action packed and fruitful. There were many people visiting our stand. Many people also come to see our partners.
The show is busy and vibrant. We expect more visitors tomorrow.”
Maria Selezneva, Manager of Internet Marketing Department, Ricoh Rus

“We rate the first day here as very good. It’s not our first time at Reklama. We are positive that this year’s participation will be very effective!”
Sergey Pobedinsky, Sales Manager, Rich LED

“It is our first time at Reklama. To be honest, we expected fewer clients. Our partners, who are regular exhibitors, also notice an increase in visitors and overall activity. At our stand we see representatives of various companies and authorities of many different cities; they are actually our main customers, and private clients. It is all very interesting!”
Tagil Khusainov, General Director, Megapolis Group

Expocentre Press Service

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