Close of the Conference on Internet Advertising
One of the key events of the 22nd International Specialized Exhibition Reklama 2014 and the Advertising Matrix Forum, which closed on 25 September 2014 at Expocentre Fairgrounds, was the 2nd Conference on Internet Advertising. It was intended for the companies providing services on the Internet.
The event was organized by Imperia Congress and Exhibition Company and Expocentre ZAO acting as general partner. The conference was supported by the International Advertising Association (IAA) and RAEC Committee on Advertising.
Today the Internet advertising market is widely understood and implies smm-, e-mail-marketing, SEO, lead generation, payment systems, software and site development, CRM, CMS, hosting, IP telephony, digital content and many other trends.
At the conference devoted to the Internet advertising leading experts at online marketing spoke on retargeting small and medium companies. Participants got information on how to choose a contractor for search promotion, how design of high quality influences sales and how to make web analytics work for each customer. Visitors to master classes found out what was the driving force in SEO and how new domains became online marketing tools and got answers to many other questions.
Alexander Ivanov from Inside Internet Agency was a speaker at the Conference on Internet Advertising. He told:
“The topic of my speech - Tips from a Web Designer - is relevant and burning. It is about functions performed by a web designer and how he is perceived by customers and how to avoid misunderstanding between them. The second part of my speech is devoted to online shops and interfaces which shall be developed for the shop to be one-of-a-kind and successful. I also told how to minimize financing and it sparked a great interest in the audience. Such master classes are of educational nature as customers often do not know what they want, and most important, how to implement their ideas, and to what extent. Frequent visitors to such events are customers’ representatives, who are ready to learn, think, and carry out projects taking into account the information received.”