Classics and innovation in the advertising business will be discussed by the participants in the business related program of the Reklama exhibition
The 3rd Advertising Matrix Forum will be the center of the business life of the Reklama exhibition, which starts on the 23rd of September at Expocentre Fairgrounds, Moscow. Its coordinator the Imperia Congress and Exhibition Company promises three days of fruitful and interesting work to all participants.
From 23 to 25 September 2014, four conference halls Expocentre will accommodate fifty workshops, master classes and performances from the «stars of the Russian advertising».
One of the most significant events of the exhibition will be a master class of well known specialist of the Russian marketing Igor Mann, the founder of the Mann, Ivanov and Ferber publishing house, and Ekaterina Ukolova, the founder of the Oy-Li company. “Marketing and Sales: Map of Growth. Correctly. Consistently. Dynamically”. Leading experts in the sales and marketing fields will present an array of well-structured knowledge, where the process of implementing a successful project is presented step by step during four hours. During the master class the participants will receive a real understanding of existing techniques to increase sales by 40% in 15 days.
Series of seminars and workshops will be dedicated to the success and effectiveness of the business, including the How to get to Forbes? workshop from Nadezhda Kopytina, the founder and president of GK Ledovo.
The Russian Audience 2014 focus session will attract the attention of local advertisers on how the consumer of their products is changing. Preferences of Russian consumers are the focus of research of President of the Guild of Marketing Igor Berezin, a leading expert of the ROMIR research holding, and Maria Mishnova the head of promotion, social networking and audience analysis of Argumenty i Facty ZAO.
Leading experts in the marketing field and business development will discuss branding in Retail, FMCG and corporate branding during the Day of Branding, which will be held by the partner of the exhibition Association of Branding Companies of Russia (ABCR).
During three days of the exhibition specialists in the field of online advertising will discuss issues in promotion and optimization of websites to find how good designs affect sales, and explore the time paradoxes answering the question of why a beautiful site may not be successful.
Also the Mail.ru Day will be held, allocating participants in two sections: Performance Advertising in Social Networks and Automation of Internet Marketing.
The wide range of issues in the programme of the3rd Advertising Matrix Forum touches the creative part of a promotional product with the commercial effect of advertising projects.
Each forum participant will be able to review the exhibition of 40 leading Russian online promotion agencies, participate in discussions, and see winning videos of the Cannes Lions.
Participants can register at www.reklamatrix.ru