Leaders of visual communications will take part in four rounds of the Brand Ring held as part the Reklama 2014 exhibition in Expocentre

The 24th of September, which is the second day of the Reklama 2014 International Specialized Exhibition, is the Branding Day. It is organized by the partner of the exhibition – the Association of Branding Companies of Russia (ABCR). This unique platform will bring together leading experts in the marketing and business development sphere. The problems of Retail, FMCG and corporate branding will be in the focus of attention of ABCR experts. Four two-hour rounds of the band ring will be held with participation of well-known Russian branding specialists. The first round will be devoted to the branding of goods (FMCG). Creative Director at Depot WPF branding company Alexey Fadeev and Creative Director of Getbrand branding company, Member of the ABCR Board Andrey Gornov will discuss branding in FMCG, the optimal balance between "getting in the category" and "selection on the shelf". What should you rely on when creating a brand for a product category, which does not exist yet?

The second round of the brand ring will be devoted to branding in retail. The speaker will be General Director of ADLIBITUM Branding Company Natalia Faustova, who sold more than 200 network projects in 45 regions of Russia and CIS countries. They include projects for the RZD state railway company, Russian Post, Rosgosstrakh insurance company, MDM bank, the Seventh Continent, Perekrestok, Uyuterra, World of Leather and Fur retail chain, and many others.

In the third round, Co-founder and Executive Creative Director of Armonica Branding Company Denis Shlesberg will organize a discussion about fashion and trends in the corporate branding. Participants will learn how to determine an optimal structure identification system for a corporate brand, and will understand which audience is more important for the brand: customers or investors.

The fourth round will be devoted to a brand strategy. Participants will learn how a brand strategy differs from marketing, and whether a brand can promote itself.

For more information and terms of participation, please contact
Elena Radziontkovskaya, ABCR Executive Director, abcr@russianbranding.ru