Post Event Press-Release of the Reklama’2013 International Specialized Exhibition

21 / 10 / 2013

The 21st edition of the Reklama International Specialized Exhibition, held at Expocentre Fairgrounds from 24 to 27 September, was highly appreciated by industry professionals.

Expocentre ZAO organized this trade show with the support from the Association of Russian Communication Agencies. The exhibition ran under the auspices of the Chamber of Commerce and Industry of the Russian Federation, and the Moscow City Government.

The Reklama’2013 exhibition welcomed 256 companies from 16 countries, such asBelarus, China, the Czech Republic, Denmark, Germany, Israel, Japan, Kazakhstan, the Netherlands, Poland, Russia, South Korea, Sweden, Turkey, Ukraine and the USA.

The show floor exceeding 6,000 net sq m presented the latest equipment for production of promotional materials, innovative solutions in the field of digital communications, advanced interaction techniques with consumers.

New types of advertising and new forms of its presentation were showcased by such renowned foreign companies as Diss Print, Roland DG North Europe, Dae Young System Co, Epson Europe, Ledu, Fotolia Llc, Prismaflex International, Stadur Produktions GmbH, Volter Tech, and others.


Products of 202 Russian companies such as Zenon Sign Supply, Wematec-Stroitechnologiya, Techno-Grafika, Infiniti-Printer, We R, Supply Development, Papillons Trade House, Challenger, LRT, ForDA, Ler Company, Vremena Goda, Bronko, LLC, Inkwin, Oktoprint Service, Prizmix, Giftec, Russcom, DiMedia Street Co., Neo-Neon, Duna, and others were demonstrated at the show.


The Reklama’2013 exhibition covered all segments of the advertising market. This year a particular attention was paid to advertising services, including Internet advertising, promotional and PR campaigns, and branding.


The new product of the exhibition was the Internet Advertising Salon with the participation of 30 leading Internet agencies such as Agima, VKontakte, LPGenerator, e-Lama, Begun, M-Brain, ArrowMedia, I-Media, ActionPay, and others.

The Reklama’2013 exhibition was attended by 14,967 professionals.

The new Project Expocentre for Counterfeit-Free Exhibitions designed to reduce the number of counterfeit products showcased at trade shows, was set up at the exhibition.
The exhibitors and visitors attended the Business Contact Exchange and Personal Contact Exchange (Labour Exchange), a meeting place for employers and applicants.

The innovation of the Reklama’2013 exhibition was Video Diary. Positive feedback of the participants, visitors and prospective clients of the exhibition shows the extent to which the event was interesting and useful. You can see video materials on www.reklama-expo.ru/ru/videodn/.

The accompanying events of the exhibition demonstrated all trends in the traditional and innovative advertising.

A keynote event of the advertising industry and Russian mediasphere became the 2nd Matrix of Advertising Forum. It was organized by the Imperia Congress and Exhibition Company and Expocentre ZAO.

The programme of the Forum included the conference on Internet advertising, Mega seminar by the stars of advertising, masterclass by the founder of marketing welfare theory Jack Trout and other events. The Forum ran with the support of the International Advertising Association (IAA).

3,100 delegates took part in this event.

The headliner of the Forum was Jack Trout whose masterclass ‘Positioning: Reloading’ brought together 1,500 people.

Screening of the Cannes Lions’ winning entries as well as spherical film FullDomePro and their further discussion took place in the mobile spherical cinemas as part of its cultural programme.

The Association of Russian Communication Agencies together with IN+OUT Unconventional Media Association and Russian Association of Marketing Services held the conference on Promo and BTL Sectors of Advertising Industry: Development Challenges and Prospects and Indoor Advertising: Development Prospects. A Short Course for Regions by the School of Indoor Advertising.

On September, 25 the Naroozhka Magazine in cooperation with Expocentre ZAO organized A Day of Visual Advertising in the course of which there was a conference on Production of Visual Advertising: New Growth Opportunities.

The accompanying events of the exhibition were concluded with the Award Ceremony of the 9th Znak Outdoor Advertising Competition.
This year’s competition saw 115 entries from different Russian cities, Latvia and Ukraine. Companies from Moscow, St. Petersburg, Kazan, Yekaterinburg, Nizhny Tagil, Novorossiysk and Magnitogorsk became the winners among ten contestants in ten nominations.
The next 22nd edition of the Reklama International Specialized Exhibition will be held at Expocentre Fairgrounds from 23 to 26 September 2014.


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